What is Marketing?
Welcome to the Discussion Forum!
Each week, you will be asked to respond to the prompt or prompts in the discussion forum. Your initial post should be 75-150 words in length, and is due on Sunday. By Tuesday, you should respond to two additional posts from your peers. If you have not done so lately, please review the Rules of Discussion .
For your follow up post…review the responses provided by your peers. Engage in conversation, or even civil debate, as you discuss their insights and viewpoints. You may ask questions for clarification (if you are confused by their initial post) or pose questions that advance the conversation. You might even find a topic that leads you to further research in the area!
· Think back to your impressions before you started this class versus how you would answer now that you are being introduced to the marketing world.
· Is marketing all about sales and profits, or is it about advertising or public relations, or is it about something else?
· Share your point of view about the meaning and role of marketing and customer relationship management.
· To explain, try to think of examples of companies you have relationships with — dry cleaners, a candy bar company, insurance company, or restaurant chain?
· Why do you keep going back (or why not)?
View your discussion rubric .
