MGT302A/BIZ303: Strategic Management Assessment 3 Infographic and Presentation Transcript
Individual/Group Individual
Length 1 page and 1250 words, +/- 10%
Learning Outcomes a) Describe and evaluate the objectives, aims and the primary aspects of a strategic plan whilst taking into account the vision and mission of the organisation.
b) Discuss and evaluate the processes and forces that influence the strategic decision-making process in relation to business strategy.
c) Explain the significance of strategy as a means of identifying and realising opportunities for growth.
d) Analyse the managerial, planning and procedural tasks associated with implementing and executing organisational strategies and identify the key risks associated with this process.
e) Prepare and justify a strategic plan.
f) Demonstrate an ability to think strategically about an organisation, its position in the marketplace and how it can gain a sustainable competitive advantage.
Submission Due by 11:55pm AEST/AEDT Sunday of module 6 (week 11)
For Intensive (6 week) class: by 11:55pm AEST/AEDT Sunday of Module 6 (Week 6)
Weighting 35%
Total Marks 100 marks
Context:
Throughout this subject, you have been exposed to the various aspects of the strategic management process. Many theories have provided insight into how organisations analyse their environment and choose an appropriate strategy, implementing and evaluating it. One of the main challenges organisations face is communicating and aligning their strategy in a way that is understood by their employees. The purpose of this assessment is to overcome this challenge by selecting and researching an organisation of your choice. It may be private, public, or not-for-profit. It may be based in Australia or overseas. What is most important is that you can obtain information about its performance and strategy. NOTE: You are not allowed to choose any of the companies we have used in assessments throughout this course. You are then to assume the role of chief executive officer (CEO) of the organisation and prepare a 1- page summary of its strategy, called an infographic. Then, you are to write a transcript of a verbal presentation that you would give to the organisations employees at its annual roadshow, which describes and brings the companys strategy to life, in an inspiring and meaningful way.
Instructions:
You are required to undertake this assessment in two parts.
1) Prepare an Infographic
? Infographics make information eye-catching, impactful and visually appealing, for communication to others. You are to prepare a 1-page infographic which explains your selected organisations strategy.
Your infographic should cover each of the following seven areas:
o The vision and/or mission of the organisation.
o A summary of its historic performance.
o An evaluation of its internal and external environment.
o A description of its key strategies and initiatives.
o The implementation challenges ahead.
o Measures of strategic success showing how the strategy will be evaluated.
o References list.
? The images, diagrams and text that you choose should be appealing and inspiring to your
audience.
? Dont clutter the infographic with heaps of paragraphs and detail. Find ways of summarising
the key points in a way that makes the infographic aesthetically pleasing. Then allow the
presentation transcript to bring the infographic to life.
? You should source information on the strategic management process from the various
textbook chapters and readings in this subject. You may source information about your
selected organisation from annual reports, websites and news articles, your own experience
of being part of an organisation, or interviews with staff members, where appropriate.
? Include references in the APA 6th edition referencing convention, where theories have
informed the models, frameworks and information that you have used.
? There are various web-based tools, complete with user instructions, which you may choose
to use to create your infographic. Alternatively, you can produce an infographic in PowerPoint.
Examples and templates may be found at the sites below.
o https://www.canva.com/create/infographics/
o https://venngage.com/templates
o http://www.presentermedia.com/powerpoint-templates/infographics.html
o https://templates.office.com/en-us/Posters
