Part 7
Objectives and Goals
¢ Expected results
o Within course time frame
o Future
Strategic and Tactical Recommendations
¢ Strategy to accomplish goals
o The tactics to meet the strategic goals
Message
¢ Explanation and justification of message
¢ Consistent layout design and mandatory inclusions
¢ Examples of message and graphics
Promotions
¢ Explanation and justification of promotions
¢ Examples of promotional tools
Media
¢ Media Chart of all running Marketing Communications advertising and promotions
Measurement
¢ How will we measure the success?
o Benchmark and success measurement
