a 2,500 word report is due that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing
The plan must contain the following required headings and subheadings for the marketing plan (See the marketing plan rubric for specific point assignments)
Executive Summary
Situation Analysis
Company analysis
Customer market analysis
Competitive market analysis
External market environment
SWOT analysis
Marketing strategy
Target Market
Product
Place
Promotion
Price
Implementation and control
Include any citations or references used.
