There are many things to consider and decisions to make when designing a new service. To be complete, the project should include the following:
You should describe w hich market segment(s) you want to target and how you want your service to be positioned relative to the competition. You should provide justification for why this service idea would be valued by your target and w hy your service will be able to serve the needs of this group better than competitors (this may require doing primary or secondary research). Be sure that you sufficiently investigate major competitors (2-3) that exist. For the market analysis, you are required to cite a minimum of 5 current sources in a reference list at the end of the paper. You also need to document each source in the text of the paper.
