Class :MKT-308-3507-Marketing Management-01/2021Assignment :W1 – Marketing Plan: Part ICategory :Due Date :Mon, Jan 09, 2021 11:55 PM MSTDetail :As this class progresses, you will have the opportunity to apply the course concepts to build a complete marketing plan (due week 7). For each assignment, you will complete different sections of the attachedMarketing Plan Templateand submit the document for grading. As you work on your plan throughout the class, you may go back and adjust sections to include new information learned or to incorporate instructor feedback.Due Week 1CompleteSection I of the attachedMKT 308 Marketing Plan Template. In this section you will introduce the company and product or service for your marketing plan. This should be a new product or service, or a new positioning or market for an existing product or service.You must get approval from your instructor before proceeding with this topic.In Week 1 you should address the following elements in approximately 500 words:I.A. Product/Service Description.I.B. Mission Statement and Values.I.C. Marketing Objectives.Formatyour template text usingWest Writing Style Handbookguidelines.Includea minimum of two sources, which may consist of readings from theUniversity Library, your text, and other selections.Submityour work via My Assignments.
