1. Choose any product or service.
Analyze both its distribution and pricing strategies.
How do those strategies relate to the product or service’s market positioning?
2. Read It’s All on Sale: Marketing Ethics and the Perpetually Fooled (Wible, 2011).
then, describe and discuss one of the specific pricing strategies mentioned in the Wible (2011) article; and
decide and discuss whether that strategy is ethical or not. Refer to the ethical decision model from the W2 readings (Josephson’s Core Values Model) in your discussion.
https://www-jstor-org.ezproxy.umuc.edu/stable/41476164
