Mintel report (2018) suggested that consumers’ desire to cook pizza or Italian food at home as well as the rise of “more adventurous cuisines” is forcing operators to innovate with menu choices and retail formats in order to maintain demand. While the spate of emerging pizza or Italian fads looks to have potential to retain the interest of its core consumer groups, operators must ensure they still cater for those wanting familiar classics.” (see the Appendix for details).

You are invited by Pizza Hut as a marketing consultant to improve customer experience, using the format of digital posters (750 words equivalent). In the poster, you need to provide recommendations to improve customer experience at Pizza Hut.