https://www.netflix.com/watch/80990443?trackId=14277283&tctx=0%2C0%2Cf3eb8159-6bfb-412c-8fa0-dbf6370119a4-545902084%2C%2C Answer each of the following questions. When and why did the Hass avocado takeover the Fuerte avocado? How did the California Avocado Commission change the perception of the avocado? And what were the impacts? How did NAFTA affect the avocado industry? What is the relationship between the gangs and the Michoacan region? Talk about the Zetas, La Familia Michoacana, or the Knights Templar. Who are the AutoDefensas? And how did they end up becoming integrated into State Police (the Tanciaro Experiment)? What is the relationship between water and avocado? 1.What happens when cultures and cultural experiences are commodified? Refer to the discussion in the textbook or lecture as you respond. (at least 100 words) 2. Identify and discuss at least one distinct example of how we produce, sell, and/or purchase culture and cultural experiences. Identify your own example. (at least 100 words) 3. Think back to the Rotten episode discuss the avocado industry relates back to the discussion surrounding neoliberalism. (at least 100 words) https://www.netflix.com/watch/80990443?trackId=14277283&tctx=0%2C0%2Cf3eb8159-6bfb-412c-8fa0-dbf6370119a4-545902084%2C%2C Culture of Capitalism & Business of Intercultural Comm Chapter 8 Capitalism 101 1: Capitalism and Colonialism 2: Capitalism and Industrial Revolution 3: Capitalism and Consumption 4. Corporations and Global Bodies of Governance 5. Neoliberalism and Globalization Capitalism and Colonialism 15th century China and India were more prosperous 16th century The conquest of the Americas by the West Extraction of raw materials from the New World Exploitable labor in slavery Relations of production based on racial hierarchy Nation-state as protector of wealth and profit Capitalism and Industrial Revolution 19th-20th century Shift from slaves to laborers The means of production is taken away from the workers Workers work for wages Capitalists: Own and control the means of production Laborers: Provide labor in return of wage The emergence of the working class Capitalism and Consumption The late 19th to early 20th century Overproduction of goods Threat of economic depression The emergence of Consumer Culture Advertisement, department stores, celebrity promotions Capitalism, corporations and Global Bodies of Governance Corporations Originated in the trading companies of the 17th century Have powerful influence on shaping economic policies, trade/environmental/health care regulations, etc. Shape ‘culture of capitalism’ Global Bodies of Governance after1945 International organizations regulate and control global trade and economy – International Monetary Fund (The IMF) – The World Bank – World Trade Organization The culture of capitalism is devoted to encouraging the production and sale of commodities. For capitalists, the culture encourages the accumulation of profit; for laborers, it encourages the accumulation of wages; for consumers, it encourages the accumulation of goods. Key Terms Use Value: The value of commodity determined by its utility Tangible; satisfies needs Exchange Value: The value of commodity determined by the profit it generates through exchange Surplus value: The profit made by reducing labor costs What is neoliberalism? Neoliberalism and Globalization The end of 20th century Reduction of state intervention Deregulation of the market Privatization of public resources Decrease in social protection Dismantling of labor unions Neoliberal policies create: Spread of free market economy globally Global economic competition Concentration of wealth Outsourcing and exploitation of less developed countries Santa’s Workshop: Inside China’s Slave Labor Toy Factories Commodification of Culture Cultural experiences are produced and consumed for the market Culture is produced by corporation rather than ethnic groups or nation-states Culture is a commodity to produce, sell, and make profit i.e. Consumers want ‘authentic’ and ‘traditional’ art work from Native Americans Typically, culture that is different from dominant culture is commodified Within commodity culture, ethnicity becomes spice, seasoning that can liven up the dull dish that is mainstream white culture. (hooks ‘Eating The Other) Capitalism & Commodification of Culture A great transformation is occurring in the nature of capitalism. After hundreds of years of converting physical resources into goods, the primary means of generating wealth now involves transforming cultural resources into paid-for personal experiences and entertainments. Ex. Desi Color Run Makes us think about Authenticity Appropriation Identity Resistance Commercialization of Dia de los Muertos What is Day of The Dead? https://www.usatoday.com/story/money /2018/10/26/dia-de-los-muertosdayofthedead/1739830002/ Corporations profiting off of the holiday: Disney: https://www.cnn.com/2013/05/10/us/di sney-trademark-day-dead/index.html Target ‘Day of The Dead’ Collection: https://www.target.com/c/day-of-thedead/-/N-fvppu?Nao=0 Exoticization of the ‘Other’ a process by which ‘difference’ from the dominant norm is exaggerated and constructed as mysterious, strange, and alluring Black Women’s Culture Bon Qui Qui: https://www.youtube.com/watch?v=aK V3jXOiPOU Bon Qui Qui & Benefit Cosmetics: https://www.youtube.com/watch?v=d2 pJZWgjmG0 Debate: Are White Gay Men Appropriating Black Female Culture? https://www.thecut.com/2014/07/why -white-gays-steal-black-femaleculture.html Eating the Other Bon Appetit PSA: This Is How You Should Be Eating Pho: https://www.bonappetit.com/story/how-you-should-eating-pho?mbid=social_twitter Mentioned pho as ‘the new ramen,’ BUT ‘Do they say that about spaghetti?’ Treating pho as merely a fashionable food negated its rich role in Vietnamese, Vietnamese-American, and now, American culture.’ ‘This cultural appropriation stings because the same dishes hyped as ‘authentic’ on trendy menus were scorned when cooked in the homes of the immigrants who brought them here.’ Koreans React To Bon Appétit’s Kimchi-Making Tutorial Featuring A White Dude: https://www.huffpost.com/entry/bon-appetit-kimchi-tutorial-whitedude_n_5a78bd0de4b00f94fe93ff02 Eating the Other: Concerns When I began thinking and doing research for this piece, I talked to folks from various locations about whether they thought the focus on race, Otherness, and difference in mass culture was challenging racism. There was overall agreement that the message that acknowledgment and exploration of racial difference can be pleasurable represents a breakthrough, a challenge to white supremacy, to various systems of domination. The over-riding fear is that cultural, ethnic, and racial differences will be continually commodified and offered up as new dishes to enhance the white palate — that the Other will be eaten, consumed, and forgotten. (bell hooks ‘Eating The Other’) Other examples https://www.warpaths2peacepipes.com/native-americanclothing/fringe.htm Tourism and Intercultural Communication Tourism is one of the biggest industries in the world Increased opportunities for intercultural contact Tourism promotes commodification of culture Tourism changes the local traditions Local people try to attract tourists by commodifying their traditional culture Staged authenticity Tourists are consumers who look for spectacle The domination of media images and consumer society over individuals and their relationships with others Tourism and the Commodification of Culture Tourist attractions are commodified for sign value, or the symbolic value of commodities Commodity Fetishization — when we fetishize commodity masks the relations of production (i.e. exploitation, low wages, environmental destruction, child labor) We give power to the commodity and forget the conditions of labor and people who produced the commodity https://www.youtube.com/watch?v=vJClNHxBW mo Four Steps Towards Economic Justice and Sustainability 1. Observe your consumption patterns 2. Educate yourself about the circumstances and impact 3. Act responsibly based on your knowledge 4. Join others in challenging inequity and injustice Purchase answer to see full attachment Explanation & Answer: 800 Words Tags: neoliberalism avocado industry ultural experiences User generated content is uploaded by users for the purposes of learning and should be used following Studypool’s honor code & terms of service.
