You are working as a Marketing Manager for Planet Organic they are considering further expansion to Spain and Turkey. You have been tasked by the Marketing Director to prepare a business report. The report should cover the following:

1. Analyse the current situation of Planet Organic (including summary of 4Ps)
2. Analyse Spain as the potential new market for Planet Organic using the PEST framework
3. Analyse Turkey as the potential new market for Planet Organic using the PEST framework.
4. Discuss and recommend which country (Spain or Turkey) should be selected as the next target market
1. Research, critically analyse and discuss the dynamics and key aspects of the international business environment and their effect on marketing performance.
for Planet Organic. Justify your choice