Assessment
A 3,000-word essay on a subject chosen from a set list of five thematic questions below in consultation with the tutor. Unmarked individual and/or group presentations will be required during the module as preparation for the assignment. Feedback will be given by the tutor at the end of the presentations.
The thematic questions are:
1) Using specific examples from the luxury brands field, critically consider the role of the World Intellectual Property Organisation (WIPO).
2) Consider different definitions of Traditional Knowledge and describe the main forms of legislation designed to protect it with regard to the luxury brands field.
3) Consider carefully the tension between protecting traditional knowledge and the development of luxury brands that use traditional intellectually property knowledge.
4) Critically consider the major forms of legislation designed to protect luxury brands while permitting creative opportunities.
5) With appropriate examples, please present what are the main challenges associated with monitoring and enforcing luxury brand legal protection across national borders.

