FIVE GUYS CASE STUDY
How critical to a companys success is the use of traditional promotional media such as TV, radio, and print advertising?
Evaluate Five Guys current promotion strategy.
Develop a future promotion strategy (or mix) for Five Guys. Which promotion elements should the company utilize?
Assume that Five Guys promotional budget is $100 million. In which promotional media should Five Guys allocate the companys promotion funds?
3–4 pages double spaced need in the next 9 hours
