Please consider the following questions as part of your case study analysis, but please do not keep closely to the order in your assignment, but determine the structure of the report for yourself.
1. What are the main factors influencing strategic choices at H&M, and how are they driving their global business expansion?

2. How has the responses and challenges from competitors influenced H&M strategy and how have they reacted?

3. Compare the business models of the four companies in the case study for H&M and their competitors* INditex (Zara), Gap and UNIGLO.

4. How does H&M achieve competitive advantage in their value chain, selection of partners and supply chain and what risks can you identify that might affect their success.

*A summary of the position and strategy for all four companies is listed under the headings Positioning and Segments, Business Model, Key Figures and Financials on page 577 – 578 of the case study.