HCM 325 Module Four Journal Guidelines and Rubric
In this journal assignment, you will explore your selected products/services position in the market in relation to its competitors. Furthermore, you will have the opportunity to reflect on your own experience with healthcare products and services in deciding which competitor you would select as a healthcare consumer.
Use the Module Four Journal Worksheet to outline important information about two competitors to the healthcare product or service you selected for your final project. Specifically, you will provide the following information about each of the two competitors:
? Description of the product or service
? Strengths and weaknesses ? Points of difference
Using this information, you will discuss which product or service you would purchase as a healthcare consumer.
This assignment will assist you in completing the Market Analysis section of your strategic marketing proposal, which you will draft for Milestone Two.
Journal activities in this course are private. Only the instructor can view and comment on your assignments
Rubric
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value Competitor 1: Product
or Service Describes the first competitor s product or service
Product or service described is not a competitor for the product or service selected for the final project
Does not describe the first competitors product or service
12
Competitor 1: Strengths and Weaknesses
Outlines strengths and weaknesses for the competitors product or service
Outlines strengths and weaknesses for the competitors product or service, but does not provide enough detail to understand competitors market position
Does not outline strengths and weaknesses for the competitors product or service
14
Competitor 1: Points of Difference
Describes the unique aspects of the product or service that differentiate it from similar products/services in the market
Describes unique aspects of the product or service, but does not provide enough detail to understand how these aspects differentiate it from similar products/services in the market
Does not describe the unique aspects of the product or service
14
https://learn.snhu.edu/d2l/lor/viewer/view.d2l?ou=6606&loIdentId=23836
Competitor 2: Product
or Service Describes the second competitors product or service
Product or service described is not a competitor for the product or service selected for the final project
Does not describe the second competitors product or service
12
Competitor 2: Strengths and Weaknesses
Outlines strengths and weaknesses for the second competitors product or service
Outlines strengths and weaknesses for the second competitors product or service, but does not provide enough detail to understand competitors market position
Does not outline strengths and weaknesses for the second competitors product or service
14
Competitor 2: Points of Difference
Describes the unique aspects of the second competitors product or service that differentiate it from similar products/services in the market
Describes unique aspects of the second competitors product or service, but does not provide enough detail to understand how these aspects differentiate it from similar products/services in the market
Does not describe the unique aspects of the second competitors product or service
14
Competitor Comparison
Selects a product or service from a healthcare consumer perspective and explains why this competitors product or service was chosen, using specific examples from research on product or service to support response
Selects a product or service from a healthcare consumer perspective, but does not explain why
Does not select a product or service from a healthcare consumer perspective
20
Total 100%
