Member 1
(1) Introduce: Owners, specific scope, function and contrast. Competitors.
(2) Governing idea: core factors (<=5) that explain success of the innovation; linked to the business model canvas. Cover value proposition and customer segment.
1+2 is one part, including how this app works during people travelling and in which app would make it happen.
Member 2
(3) value proposition & customer segment: Value proposition and customer segment that the value proposition targets. Substantiate the analytical framework for the value proposition (value proposition canvas or value line approach) and substantiate the customer segment. Clarify most competitive customer offering. Quantify the value to the customer per dimension.
Member 3
(7) Cost & Revenue: Core operating costs, how many customers are needed and how much revenue/customers are needed to offset these costs. This part is better to include how much they make money will be returned to Ctrip if they trade through this platform.
