GROUP PROJECT GUIDELINES
? Groups are to select a foreign country (outside USA) as
your overseas market and an actual (not
fictitious) domestic (USA-based) company along with one of
its existing products/services on which to
focus your cumulative Global Strategic Business Plan Learning
Team project. Again, the company and
its product/service you choose will have to be actual, not
fictitious.
The deliverables for the project will include the following
Learning Team assignments:
1. Project Outline and Team Charters due in Week 5
(These are not graded assignments but required for
instructors review and groups own
guidance/timeline for their projects. You will get feedback
from your instructor and 5 points for
simply submitting them on time.)
2. Global Operations and Strategic Business Plan due in Week
10 (finalized project)
(Minimum 18 pages long comprehensive paper excluding cover
and reference pages each page
averaging approx. 350 words)
3. Team Evaluations due in Week 10
(Use the following outline as a template for your finalized
(due week 10) written project (see below
course agenda for further particulars of each
section/subsection):
– Cover page
– Table of Contents
– Introduction
o Description of organization
o Description of product/service
– Mission statement for organization
– Country analysis
o Political
o Economic
o Cultural
– Risk analysis of foreign
o Legal/regulatory risks
o Exchange rate and repatriation of funds risks
o Market (4 Ps) risks
o Distribution/supply chain risks
o Social/cultural risks
o Management and SWOT (strengths, weaknesses, opportunities,
threats) analysis
of above risks.
– Entry Strategy and Operations
o Suggested Mode of entry.
o Suggested Organizational structure:
– Human Resources, Supply chain, I.T., R&D, etc
– Marketing and Financial Overview of Foreign Expansion
o Marketing mix.
o Capital budgeting and financial viability.
o Exit strategies and contingencies.
o Ethics issuesGROUP PROJECT GUIDELINES? Groups are to select a foreign country (outside USA) as
your overseas market and an actual (notfictitious) domestic (USA-based) company along with one of
its existing products/services on which tofocus your cumulative Global Strategic Business Plan Learning
Team project. Again, the company andits product/service you choose will have to be actual, not
fictitious.The deliverables for the project will include the following
Learning Team assignments:1. Project Outline and Team Charters due in Week 5(These are not graded assignments but required for
instructors review and groups ownguidance/timeline for their projects. You will get feedback
from your instructor and 5 points forsimply submitting them on time.)2. Global Operations and Strategic Business Plan due in Week
10 (finalized project)(Minimum 18 pages long comprehensive paper excluding cover
and reference pages each pageaveraging approx. 350 words)3. Team Evaluations due in Week 10(Use the following outline as a template for your finalized
(due week 10) written project (see belowcourse agenda for further particulars of each
section/subsection):- Cover page- Table of Contents- Introductiono Description of organizationo Description of product/service- Mission statement for organization- Country analysiso Politicalo Economico Cultural- Risk analysis of foreigno Legal/regulatory riskso Exchange rate and repatriation of funds riskso Market (4 Ps) riskso Distribution/supply chain riskso Social/cultural riskso Management and SWOT (strengths, weaknesses, opportunities,
threats) analysisof above risks.- Entry Strategy and Operationso Suggested Mode of entry.o Suggested Organizational structure:- Human Resources, Supply chain, I.T., R&D, etc- Marketing and Financial Overview of Foreign Expansiono Marketing mix.o Capital budgeting and financial viability.o Exit strategies and contingencies.o Ethics issues
