Group Option 1: Business PlanThe purpose of this assignment is to offer you the opportunity to analyze your immediate environmentand exercise your creativity and ability to discover and exploit opportunities by using strategicmanagement concepts. This assignment differs from the strategic audit in that it requires a more detailedknowledge of specific business characteristics that are typically not available when analyzing the largerfirms (i.e. cost of square foot to rent a commercial property, the cost of importing a specific product, thecost of flyers or an ad in the local paper). Also, I find that constraining oneself to a new business places alimit on the budget (i.e. bootstrapping) that can realistically be used to implement a plan. For example,when analyzing a case or performing a strategic audit on a large company (e.g. Apple), your budget isalmost infiniteâthis is not the case with new ventures. The plan will be graded based upon creativity,timeliness, specificity, depth and breadth of analyses, and SUPPORT for your business idea, as well asyour team members rating of your contribution. Please refer to the attached business plan outline for thestructure of your business plan. The length of the business plan should be between 20-25+ pagesexcluding appendices.Group Option 2: Strategic AuditThe purpose of this exercise is to act as consultants and analyze a large corporation, its environments,and apply strategic management concepts to find insightful strategic options for this firm. Based on anexisting corporation, your team will prepare a written strategic analysis applying strategic managementconcepts, with the goal of suggesting some type of improvement strategy based on your analysis andwhat youâve learned in class. This will be a team project; the firm and industry will be selected from the listbelow on a first come, first serve basis for each group (in other words, no two groups will have the samecompany). The audit will be graded based upon timeliness, specificity, depth and breadth of analyses,and SUPPORT for your recommendations, as well as your team members rating of your contribution.Please refer to Strategic Audit of a Corporation in Appendix 1.A on pages 34-41. You should use thisoutline as a guide for your project. You may also want to refer to chapter 12 for additional guidance. Thelength of the strategic audit should be between 20-25 pages excluding appendices.Company List (in no particular order):Walt DisneyWhole FoodsBen & JerrysMichael KorsMcDonaldâsiRobotAmazonWarby ParkerProctor & GambleZyngaAdditional
