Global Business ExperiencesField
Interview
Identify a businessperson in your
community who has experience in global business and contact him/her for an
interview.
Develop an eight question
questionnaire that you will use to ask your contact questions about their
international business experiences, the opportunities and risks in global
business and their opinions on the impact of technology on global business. You
are required to use at least your textbook as source material. All sources
used, including the textbook, must be referenced; paraphrased and quoted
material must have accompanying citations using APA format.
Your responses should be spell and
grammar checked, and should be a minimum of 500 words. Your final paper should
include a(n):
1. Introduction: Write an
introductory paragraph providing background information about your interviewee,
his/her company, job description, and other pertinent information.
2. Questionnaire: Include your
questionnaire and the interviewees responses regarding his/her international experience,
opportunities and risks, and the impact of technology on his/her global
business.
3. Summary: Summarize your
interview and the information that you have learned regarding international
business. Include your own opinion
on the opportunities and risks in global business and on the impact of technology
on global business.Textbook:Kerin, R., &
Peterson, R. (2010). Strategic marketing
problems: Cases and comments (12th ed.).Upper Saddle River, NJ: Prentice
Hall
Global Business ExperiencesField
InterviewIdentify a businessperson in your
community who has experience in global business and contact him/her for an
interview.Develop an eight question
questionnaire that you will use to ask your contact questions about their
international business experiences, the opportunities and risks in global
business and their opinions on the impact of technology on global business. You
are required to use at least your textbook as source material. All sources
used, including the textbook, must be referenced; paraphrased and quoted
material must have accompanying citations using APA format.Your responses should be spell and
grammar checked, and should be a minimum of 500 words. Your final paper should
include a(n):1. Introduction: Write an
introductory paragraph providing background information about your interviewee,
his/her company, job description, and other pertinent information.2. Questionnaire: Include your
questionnaire and the interviewees responses regarding his/her international experience,
opportunities and risks, and the impact of technology on his/her global
business.3. Summary: Summarize your
interview and the information that you have learned regarding internationalbusiness. Include your own opinion
on the opportunities and risks in global business and on the impact of technology
on global business.Textbook:Kerin, R., &
Peterson, R. (2010). Strategic marketing
problems: Cases and comments (12th ed.).Upper Saddle River, NJ: Prentice
Hall
