For your performance analysis report, your teams analysis must include the following reports:
Provide an overall site analysis (analyzing the acquisition and behavior reporting)
Acquisition – how traffic is coming to the website – through search, social media, referred? (these are things you should analyze)
Behavior – channels – drill down (acquisition + behavior) – need both?
Acquisition – users / behavior – bounce and pages, etc.
Referral – lists of sites that are running report – sending traffic to us.
Someone else mentioning your site
Any site that is pointing back to you is a referral
Behavior
Overview page to see how everything is progressing
Site content – supplemental report (different pages people visited and how much)
Acquisition metrics: is the volume of visitors and visits to your website
(users, sessions, new users)
Behavioral metrics: tells you how engaged the visitors are on your site
(average time on site (avg session duration, bounce rates)
