Final Presentation of Marketing Planning Project Rubric
100 points
Assignment description: This assignment requires students to present a comprehensive marketing plan for a hospitality business, assembled from 8 smaller assignments developed throughout the course. The deliverable is in powerpoint associated with a 15 20 minutes in-class presentation demonstrating application of the following 8 core marketing concepts: Environmental Analysis, Market Segmentation, Internal Analysis and Objectives, Competitive Positioning, Marketing Strategies (4Ps), Promotional Mix, Value Proposition and Communications Strategy, and Budget/ROI. This assignment is the signature assessment for the Hospitality Management Program Learning Outcome PLO-4: Marketing: Students will be able to apply marketing and sales principles, tools and techniques to solve hospitality business problems. The PLO is assessed again at the end of the program (Senior Integrative Project or Capstone).
Assignment outcomes:
1. Appropriately applies marketing theories and concepts to a specific hospitality or tourism enterprise.
2. Uses strategic marketing planning terms, concepts and methods.
3. Demonstrates analytical and research skills.
4. Uses data logically to justify marketing-related judgments.
5. Expresses ideas in writing for a business document, citing sources appropriately.
6. Presents findings compellingly and with poise, supported by creative, engaging visuals.
