External Factor Evaluation (EFE) and Competitive Profile Matrix (CPM) Assignment Details:
Complete an External Factor Evaluation (EFE) and Competitive Profile Matrix (CPM) for UNITEDHEALTH GROUP. For the CPM, the primary competitors are Cigna, Humana and Anthem.
Include analysis for competitive position, opportunities and threats and conclusions.
Book Reference
David, F., David, F., & David, M. (2019). Strategic Management Concepts and Cases A Competitive
Advantage Approach (17th ed.). Upper Saddle River: Pearson.
