Large corporations routinely use celebrity endorsers in advertising and marketing campaigns. Many of these stars make millions from these deals. Their faces and names are found in all forms of advertising and marketing. They often become synonymous with brands they represent.
Lets talk about influencers a word added to the dictionary in 2019. Social media ushered in a new era when Everyperson can become an influencer. We touched on influencers during this modules discussions.
Using the provided resources, other resources, and at least one article published in 2020 or 2021, write about how influencers have become an important part of marketing.
Influencers: Defined
Explain what influencers do. Talk about the most important information. Cite and reference your sources. (1/2 page)
Buyer Behavior
Next, write about the Buyer Behavior and what businesses must understand to better promote their goods or services. Cite and reference your sources. (1 page)
Influencer Examples
Provide two examples of social media influencers. Deliver an analysis of what each one does to influence followers. It is important to include citations for your research. (1 page)
Making Connections
Based on the research above, assess which steps of the buyer behavior model influencers can affect. Provide rationale. Cite and reference your sources. (1/2 page)
No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation.
