Explain how the marketing of services differs from
the marketing of products, including the four (4) marketing elements
that distinguish services from products. Next, discuss six (6) ways that
firms can help employees provide better service. Finally, explain the
four (4) service gaps identified by the Gaps Model and list two (2) ways
to overcome each of the four (4) service gaps.
Answer is 2 and half page with references and citations.
