European Journal of Operational Research

John Smith

4 years ago

European Journal of Operational Research 281 (2020) 642655

Contents lists available at ScienceDirect

European Journal of Operational Research

journal homepage: www.elsevier.com/locate/ejor

Actualizing business analytics for organizational transformation: A

case study of Rovio Entertainment

Yenni Tim a , ?, Petri Hallikainen b , Shan L Pan c , Toomas Tamm d

a School of Information Systems and Technology Management, UNSW Business School, University of New South Wales (UNSW), Room 2085, West Wing,

Quadrangle, Sydney 2052, Australia b Business Information Systems, University of Sydney Business School, Rm 4073, Abercrombie Building (H70), NSW 2006, Sydney, Australia c School of Information Systems and Technology Management, UNSW Business School, University of New South Wales (UNSW), Room 2015, West Wing,

Quadrangle, Sydney 2052, Australia d School of Information Systems and Technology Management, UNSW Business School, University of New South Wales (UNSW), Room 2111, West Wing,

Quadrangle, Sydney 2052, Australia

a r t i c l e i n f o

Article history:

Received 5 February 2018

Accepted 29 November 2018

Available online 12 December 2018

Keywords:

Business analytics

Technology affordances

Effective use

Value creation

Organizational transformation

a b s t r a c t

Increased access to data and affordable technologies today has made business analytics within the reach

of most organizations. However, many organizations are unsure of how to translate their analytics use

into organizational value. While the area of business analytics value creation has become a popular point

of discussion amongst practitioners, much research is needed to provide insights into the effective use of

business analytics. The objective of this paper is to deepen understanding in the effective implementation

of analytics within organizations. Specifically, we performed an in-depth case study at Rovio Entertain-

ment to investigate how a pioneer in mobile games initiated an analytics-driven transformation. This

study contributes to the theory and practice of business analytics in two ways. First, drawing on the per-

spective of technology affordances, this study sheds light on the varying affordances of business analytics.

Second, this study presents empirically-informed insights on how these affordances could be effectively

actualized for an analytics-driven transformation in an organization. Collectively, this study opens up the

black-box of effective implementation of business analytics for organizational value creation.