Please note that the word limit for this essay is 2500 words (excluding title and reference list, but
including in-text references) and that this is a hard limit, anything over this will be penalised.
An accurate word count should be stated at the top of the document]. Failure to state a word
count will result in a penalty of 5% of the original mark awarded. A falsely stated word-count is
an assessment office which may result in a penalty, including the reduction of the mark to 0%.
Note, that appendices, etc are not to be used in this assessment. Coursework that is over the
stated word limit will result in a penalty of 10% of the original mark awarded.
Please put page number and student number on every page. Do NOT put your name on the
paper. Please put your student number in the Submission Title field when you upload to
Turnitin.
1. Critically discuss the view that the most important of the three product levels is the
augmented product
2. Critically discuss the view that of the four influences on price identified in the lecture,
customers are the most important
3. Critically discuss the view that a consumer’s decision to purchase is influenced more by their
level of perceived risk than by any other factor
4. Critically discuss the view that all marketing communications campaigns must use both
digital and traditional media
Please remember to reference accurately according to the APA 6 format.
