Entrepreneurial Business Plan: Part 1
Content
60%
Points Available
Points Earned
x / 6
Additional Comments:
The description and concept statement:
· Identifies a hypothetical health care entrepreneurial opportunity.
· Explains why the product or service idea is an opportunity.
· Describes the product or service.
· Describes the target market.
· Describes the benefits of the product or service.
· Explains how the product or service is positioned.
· Includes an evaluation of the opportunity.
60
Organization and Development
20%
Points Available
Points Earned
x / 2
Additional Comments:
· The description and concept statement is at least 350 to 525 words long.
· The content is organized, develops a central theme or idea, is comprehensive, and flows logically.
· Sentences are clear, well-constructed, strong, and varied.
· Major points are clear and specific examples are used.
20
Mechanics
20%
Points Available
Points Earned
x / 2
Additional Comments:
· The paperincluding the title page, reference page, tables, and any appendixesfollows APA standards as directed by the instructor. The paper is laid out with effective use of headings, font styles, and white space.
· Rules of grammar, usage, and punctuation are followed, and spelling is correct.
20
Total Available
Total Earned
100
