Assessment Title and Weight
Component 1 (C1): Individual Coursework.
This assessment is one (1) of two (2) total assessments for this module. It weighs 50% of the final
grade.
Aim of the Assessment
The aim of this assignment is to write a report critically evaluating the market for one of the business
sectors in your country. In order to do this, you will need to conduct your own research, synthesise
different sources, apply RGU Harvard referencing style and write accurately using suitable vocabulary
and grammar that are clear and understandable to the reader.
Assessed Learning Outcomes
1. Research and critically analyse a business sector;
2. Produce coherent and understandable text;
3. Apply RGU Harvard referencing style throughout;
4. Adhere to the recommended report writing structure;
5. Write in an appropriate academic writing style.

Assessment Details
Follow the class guidelines for writing a report. Your report should contain a review of the relevant
secondary sources and be organized into the specified report format. Write using your own words.
Examples of suitable sectors
 Corporate hospitality
 Restaurants
 Hotels
 Airlines
 Banking
 Other business sector (to be approved)
Format
Your complete submitted piece of work should comprise the following:
Front cover page in RGU format
Abstract (executive summary)
Table of contents
Introduction
Literature review
Methodology
Results
Discussion: Market position, SWOT analysis, future trends
Conclusion
Recommendations
List of references
Appendices (If needed)

Word Count
2,500 words (total count).
Minimum References
10 Academic References.
Assessment Criteria
Refer to the Assessment Marking Criteria for details of each criterion across the grade bands.