MAKE SURE TO ACTUALLY ANSWER ALL THE QUESTIONS. INCLUDING CONDUCTING A BREAK EVEN ANALYSIS !!!!
Conduct a break-even analysis. Based on your analysis, evaluate whether a 50% decrease in sales volume is likely or not? Would you accept the new package if you knew that even a 30% drop in sales volume were possible given the risks associated with the loss of goodwill in the distribution channels?
Attached is the information you need.
