discussionStories of Change (graded)Chapter 1 of your textbook includes, on page 9, Table 1.1, Managing Change: Some Lessons from the Four Stories. Review the four lessons (bullet points) on the table, and think about what some of the key learning points you gleaned about change from these stories. Then, do one of two things:1. Post the top three learning points you gleaned from the stories, and include how the stories for change helped you learn these points, or2. Research one of the four companies and see how or if that company has since changed (yet more) since the time of the books publication. How did that recent change fit with or not fit in with the lessons that the textbook mentions the company learned from their original set of changes? Explain what you find (bring the URL of the research/article you used to help you).Your instructor will follow up with you with additional questions throughout the week to push the learning further. Feel free to discuss your classmates findings and thoughts on these questions with each other as well.Pressures for Change (graded)Organizations change due to many different pressures. In your lecture for Week 1, as well as your reading in Chapter 3, you are introduced to many of these pressures. Think about a time at work, at school, or at home, when you have been subjected to similar pressures (this is your” example). Did that pressure make you change or dig in your heels and refuse to change? What does that say about pressures for change? Does it always lead to change? Provide your example in your first post, and if you can, explain how the theories on pressures for change help explain why you were or werent actually pressured to change in your example. Please also discuss your classmates examples with them. In follow-up posts, talk about how these pressures did or didnt cause a company to change, to their benefit or detriment. Your instructor will come in with additional questions and thoughts based on your comments and the pressures for change, and during the week, your main focus will be on why companies change. Enjoy the discussions!week 2What Changes in Companies? (graded)The textbook talks about many types of change. Here is a list of many of the types: first order, second order, anticipatory, reactive, adaptive, tuning, adaptation, reorientation, recreation, midroad, tectonic, incremental, transformational, downsizing, technological, mergers and acquisitions. It is all quite overwhelming, really. Our goal this week is to gain clarity and understanding of the differences among the types of changes. Consider the company you have selected (or one of them you are still choosing between) and discuss a recent change which has occurred at that organization. Pick which type of change you would say that change was, and why. Utilize the course textbook as the start for analyzing the theory of the change. Explain the theory of the change. Do you agree with the change which the company has decided to take? Lets get started, and we will be addressing more questions about this throughout the week. Further, feel free to debate/discuss your classmates’ project/company findings with them as well.Green Mountain Resort Case Analysis (graded)The Green Mountain Resort case is a perfect one for us to work together as a class on the different images for change and how they are reflected (or could have been reflected) in that case. We will cover multiple facets of this throughout the week but to start, lets talk about the role that Gunter plays in our case study this week. For our opening posts, pick one or two of the following (or debate with your classmates): 1. Which image of leader do you see Gunter best fitting into? Why do you think this? 2. How did Gunter use that image to lead the company through this change? 3. Which image do you think YOU would have selected to lead the company through the change, and how would this have been better than how Gunter led the change?week 3The Diagnostic Models (graded)Chapter 5 identifies several diagnostic models. The first five speak of the overall structure of the organization. Select one of these five and research it on the Internet. Discuss why you chose this particular model, with special emphasis on the components included and how they (and the model) fit with your view of the organization you are researching for your project. Speak also to what you see as the models strengths and weaknesses.Force Field Analysis (graded)The Force Field Analysis Model is one of the most famous in change management. It was originally developed by Kurt Lewin and can be found in Chapter 5 at the end of the chapter (printed page 151). Review this model and relate it to an issue in your organization or your associations outside of work. Define how understanding the forces for and the forces against inter-relate. What insights did you get from the analysis?week 4Emotional Intelligence/Overcoming Resistance (graded)(Note: This case is a work of fiction.) Leftys BBQ is a U.S. national restaurant chain which serves beef, pork, and chicken barbecue along with Pepsi products, thin-cut French fries or slaw as sides, and offers biscuits or garlic bread as well. The restaurant operates as a drive-up only, with parking lots available at most locations for people to sit and eat in their cars, as well as picnic tables outside in some southern locations. The average customer is white male and about 35-45 years old. Many of the workers in the chain are high school part-time, hourly workers who operate the registers, clean-up, and cooking. Managers range from the age of 18+. Leftys BBQ senior management has implemented a change plan to introduce alcoholic beverages to its menu (beer and wine only). This is going to impact quite a bit of the operations, and certainly is going to impact the employee base, as in most states, to serve alcohol will require employees to be a minimum of 21 years of age. Due to some licensing issues, Leftys is also going to switch from Pepsi products to Coke products along with introducing the beer and wine to its new menu. Unfortunately, the press got a hold of this change in plan before senior management had communicated the change to the rest of the employees throughout the country. Identify, discuss, and begin to address the many resistances, emotional intelligence issues, and unintended consequences which the management will face and need to overcome and handle throughout this change.Barriers to Change (graded)(Note: This case is a work of fiction.) Addition/Subtraction Company (A/SC) is a textbook publisher for math education, including 1st grade through graduate school levels. The company has been supplying textbooks to public education schools (grade university level) for 55 years. The company has always prided itself on the loyalty it shows to its employees in that almost all of its authors are full-time employees, and very little of the work done in the organization is farmed out to independent contractors. However, over the last 10 years, the earnings of the company have taken a huge hit, partly because of the No Child Left Behind Act, which caused some of A/SCs textbooks to fall out of print before they made a profit, and partly because of the increase in costs due to the companys health insurance premiums when a large number of their employee base (and their families) contracted serious illnesses requiring lengthy and expensive treatments which has impacted the bottom line of the company. The HR Vice President has reviewed the business practices of their two main competitors, and realized that they are making their profits because they rely mainly on independent contractor authors, paying them only royalties on sales versus the salary/benefits packages which A/CS employees make. Further, because the other companies have a wide open subject matter expert pool by using independent contractors, they are much more nimble at reacting to changes in need of the market, and they can offer more math areas in their textbooks, giving them a larger market share. In fact, the last projection which was done by the marketing team showed that A/CS was going to be out of business in two years if they dont change something quickly. The HR Vice President is going to recommend to her CEO that the author group of employees (numbering 510) be downsized out of the company and replaced with independent contractors. Further, because of certain employment laws, none of those who are downsized will be invited back as independent contractors. The publishing team will be expected to work with independent contractors and manage all book writing projects using less human power as well. That team will be downsized by 15% over the next year. Choices of who will be downsized will be based on a review of the last two years of performance evaluations, seniority, and roles. This week, discuss the barriers that will exist to successful implementation of this change. Along with discussing how the change itself will be perceived by the employees, talk about risks to the company, internal and external factors which will create barriers, and challenges to overcome them.week 5Organizational Development Theory and Practices (graded)JetBlue Airways is a company which has embraced the OD theory and allowed ODs vision of emotional intelligence, value proposition, positive reinforcement, and change through improvement and culture to drive much of its results over the past years. The airline industry is one in which external influences have had an unbelievable impact on the bottom line of all of the companies that fly. Thus, it may defy imagination at first that in an industry of barely controlled daily chaos, Jet Blue has found a way to make OD work to control that chaos. Interestingly, in 2010, JetBlue was one of only three domestic airlines to turn a profit, and their CEO, David Barger, is the lowest-paid CEO among the 10 largest publicly traded U.S. airlines in 2010. (Potkewitz) Doing research online, use a Google, Bing, or other search-engine-style search, and find case analyses or articles discussing JetBlues OD approach. Start the week by reviewing this article, “An Extraordinary Stumble At JetBlue,” found at.bloomberg.com/bw/stories/2007-03-04/an-extraordinary-stumble-at-jetblue”>http://www.bloomberg.com/bw/stories/2007-03-04/an-extraordinary-stumble-at-jetblue. After the crisis, CEO Neeleman was terminated and Barger was put in his place. The company has grown since Bargers implementation. Their focus on organizational development, and company values and culture, continues to this day, which is why it is not a surprise to see that JetBlue Airways was one of the main case studies presented at the 2011 Customer Experience Strategies Summit in Toronto, where Vicky Stennes, VP of Inflight Experience presented on their inside-out approach to motivating employees by creating a customer-service-centric business model.We’ll begin with these questions:1. How does a company with an OD approach differ from one without that approach? 2. Which company would you prefer to work for one with an OD approach or one without? 3. Do OD companies offer a higher value proposition to their customers than non-OD companies? And if so, why dont all companies take this approach?nStep Practices (graded)Class, you will be the change agents for this change. Your professor will be the CEO, issuing dictates, orders, suggestions, support, ideas, and thoughts. However, you, as class members, will need to take each new piece of information and determine how it will fit into your plans for change, as change agents. Keep an eye on the new information as well as how your colleagues are addressing it. Innovation, creativity, and level headedness is key to making this weeks solution succeed. Good luck! Heres the change: BubbleBath Inc. is a privately owned company with approximately 2,000 employees whose make up is primarily line workers. Management makes up about 20% of the company, with the remaining 1,600 people working to produce the line of bathtubs, hot tubs/spas, and designer fixtures for which the company has become famous. The company started 10 years ago working out of the initial founders garage, and quickly increased in size when Jacuzzis became a standard fixture in many middle-class remodels and new constructions. Due to excellent marketing strategies, BubbleBath Inc. has not experienced a downturn in sales despite the recent economic downturn in construction. Instead, they have parlayed the middle-class flight from tourism to encourage the staycation and the upgrade of the home as the new spa of the 21st Century. Profits last year were up 15% and everyone is feeling cautiously optimistic. Nevertheless, the CEO is concerned with market analysis reports that despite the staycation mentality, growth over the next two years is predicted to be stagnant to declining. Last week, as per the original exit strategy of the founding investors, the company will be restructured into a limited partnership of three people from an incorporation model of 15 shareholders. 12 of the shareholders will be paid a return of 8% on their investment, and the remaining 3 shareholders will form a limited partnership. As a result, the CEO has received word from the new partners that they want to change the operations model as follows, effective in three months: A. Discontinue the line of designer fixtures and focus solely on hot tubs and bathtubs. (This will mean eliminating two lines of 30 employees each.)B. Move the entire operation from the city of Atlanta, GA to a town 25 miles south of Atlanta called McDonough, where all 3 of the partners reside. No relocation packages will be offered, but those employees who choose to retire at the time of the move will receive a 4 weeks’ severance package. A new building which was originally intended to be a HottubsRUs factory is sitting vacant and the partners bought it for a steal. They already have a buyer for the old factory in Atlanta.C. For the first time, include a sales office right in the new production building where a showcase with sales staff will be located. Along with supplying retail stores, the company will now also sell directly, both in the office and online. Initially, 5 sales people and one sales manager will be hired. Your CEO has asked you, the managers, to come up with a change plan using Kotters 8-step model. What are the first things that you will do in order to create a plan for change which will maximize efficiencies, utilize current processes, and ensure that profits continue? Who wants to start?week 6Tyco Case Study (graded)Review the Case Study on the Tyco company which appears in your textbook at the end of Chapter 11, pp. 345-346. After reading the case, lets start the discussions with these questions. 1. How did the turnaround team use Gerard and Teurfs transformation skills (discussed earlier in Chapter 11) to overcome the frustrations of employees? 2. What were some of the examples given in the case which led you to think those transformational skills were used? 3. Of the three types of cultural transformation (behavioral, experiential, and attitudinal), which of these types occurred in the Tyco case, and why do you think so?Types of Communication Methods (graded)Throughout the term, you have been researching two companies and the change plans each underwent. This week, you will be working on the communication plan which you feel one of the companies most likely used (or you will create one you would have recommended it use). This plan will include types/methods of communication, a timeline for that communication, etc. (See the project for more details.) This week, we want to work together and look at types of communication. Also, you will be given an opportunity to share a draft of the sample communication you are going to provide for your project, and receive feedback from your classmates. First, lets talk about the different types of communication methods and when each may be used and why. Take a look at the examples of types of communication methods listed (in this weeks lecture). Pick ONE of the types, and describe that type of communication, explain who would use it, provide a potential audience for that particular type of communication and the pros/cons of using that particular type of communication. Or respond to a colleague who has already posted. For example, a conversation is a type of communication. Two managers may use it, they might discuss with each other their roles in a change, their concerns about the change, and how they plan to discuss the change with their teams. A pro of this style of communication is that it is cheap, immediate, has an instant feedback mechanism, and is relatively easy and low-key; a con is that it can be overheard and repeated by others who arent to hear it yet, it is difficult to memorialize or prove, and/or it can be twisted later by others.week 7Chapter 12 NASA Case Study (graded)Read the end-of-chapter case in Chapter 12 of your text and do Internet research on NASA during both disasters, with particular emphasis on the disasters effects on the culture. Why do you feel it is so difficult to sustain cultural change in a large organization AFTER the immediate effects of a major event like Challenger or Columbia? What role should leadership play in working to institutionalize such cultural changes?Cracking the Code of Change: HBR Article (graded)Locate and read the HBR article, Cracking the Code of Change, in the Online Library. It can be found through a general search in EBSCOhost, in the Harvard Business Review collection, May-June 2000 issue. I have also added it under Doc sharing.The article identifies two primary types of change that are most prevalent in todays organizational world. Which type (E Change or O Change) do you think is most prevalent and what factors in our society influence that predominance? How can a leader best work toward a synthesis of both types to maximize the effectiveness of each for a successful change initiative?course Project: Managing Organizational Change.equella.ecollege.com/file/a2ea743a-3bcf-47d7-9975-3f0c8a4a6fd4/1/HRM587_CH_CourseProject.html#1″>Objectives| .equella.ecollege.com/file/a2ea743a-3bcf-47d7-9975-3f0c8a4a6fd4/1/HRM587_CH_CourseProject.html#2″>Part 1: Topic Selection (Due Week 1)| .equella.ecollege.com/file/a2ea743a-3bcf-47d7-9975-3f0c8a4a6fd4/1/HRM587_CH_CourseProject.html#3″>Part 2: The Change Analysis – Images of Change (Due Week 2)| .equella.ecollege.com/file/a2ea743a-3bcf-47d7-9975-3f0c8a4a6fd4/1/HRM587_CH_CourseProject.html#4″>Part 3: Diagnosing the Change (Due Week 4)| .equella.ecollege.com/file/a2ea743a-3bcf-47d7-9975-3f0c8a4a6fd4/1/HRM587_CH_CourseProject.html#5″>Part 4: Communicating the Change (Due Week 6)| .equella.ecollege.com/file/a2ea743a-3bcf-47d7-9975-3f0c8a4a6fd4/1/HRM587_CH_CourseProject.html#6″>Part 5 Annotated Bibliography (Due Week 7)| .equella.ecollege.com/file/a2ea743a-3bcf-47d7-9975-3f0c8a4a6fd4/1/HRM587_CH_CourseProject.html#7″>Final ExamObjectives.equella.ecollege.com/file/a2ea743a-3bcf-47d7-9975-3f0c8a4a6fd4/1/HRM587_CH_CourseProject.html#top”>Back to TopThis course project will help you utilize the concepts in this class, by doing a thorough analytical and in depth review and comparison of change in two companies. You will accomplish this project through 5 deliverables in the course:Proposing and having approved your project topic. (2 references) (Week 1)Researching two publicly traded companies, and comparing and contrasting their methods of handling a significant change in their organizations. Analyze and write about images of change in those organizations. (4 new references) (Week 2)Diagnosing the change in those companies and their barriers and resistors. (4 new references) (Week 4)Analyzing and creating applications for a change project communication based on the change in one of your researched companies. (2 new references) (Week 6)Utilize multiple references using online research, Keller Graduate School of Managements live or online libraries, perhaps your public library for print resources, and any other primary or secondary research source you feel would be appropriate for this project. You will complete an annotated bibliography at the end of the term of strong references to support your findings. At least 12 total references used in the project. (All term bibliography due Week 7).Important Note!Note! Keller Librarians are a wealth of information and will help you find sources. Using the chat feature you can talk to them about what you need to find, and they will teach you how to use the library!Do not use Wikipedia as a reference source. If you find useful information from Wikipedia, triangulate your research and find other, more credible source(s) which provide the same (or better) information, and then utilize the information from that more credible source in your paper and reference page/bibliography.Your project will have five separate parts, due throughout the term. It will incorporate the learning of the course as we go through and hopefully will cement the process for you. At the end of the term, your final exam will contain 4 randomly selected Change Management questions based on YOUR Course Project companies and research findings as related to the course content, as well as other questions (multiple choice and essay) which are not specifically related to your project (but are related to Change Management course content!).Thus, the initial topic selection where you pick the companies you will research throughout the term is critical for you to ensure you are interested enough in the material that it will keep you engaged throughout the term.Here are some examples:Example: Both Ford and GM experienced serious issues during the pre, during and post TARP period causing them to restructure and change how they do business. Each of them reacted to these pressures differently. A paper comparing and contrasting the way both companies reacted to this pressure would be very interesting and easy to set up in an organized fashion. Further, utilizing the images grid, you can discuss how they did handle these pressures (using which image) and how a different style of leader (image) might have handled it differently.Example: Both HP and Home Depot have had issues with selecting a new CEO for their company. Reviewing the last 10 years of CEO history, a paper comparing and contrasting the pressures involved, and how they impacted the overall productivity of the companies would be sustainable throughout the term.Example:Review any two companies in the airline industry, their entrance into (and possibly their completion of) bankruptcy, and how they handled the changes through management as a result. (i.e. United Airlines and American Airlines)Example: Review any two companies who have recently been through some part of Merger and Acquisition change and how they handled the culture changes.Example: Review any two companies who have had industry changes and how they have reacted either successfully, or unsuccessfully and how their reactions perhaps resulted in their success or failure. (i.e. Yahoo vs. IBM)These are simply illustrative you can do research and find any of many companies and topics of change which could work for this paper and you are encouraged to do so. If you have questions or need more ideas, please ask your Professor for help!Part 1: Topic Selection (Due Week 1).equella.ecollege.com/file/a2ea743a-3bcf-47d7-9975-3f0c8a4a6fd4/1/HRM587_CH_CourseProject.html#top”>Back to TopPick out your two companies and their change. In 1 double spaced page, please submit your company selections, with a brief write-up on the changes you will be comparing in the two companies. Pick two companies which have undergone some type of fairly substantial change in the recent past. Find the company and the change information online, using EBSCO, or using a companys case described somewhere in our textbook. (See page 388 of the textbook index for page numbers and names of each of the cases described in the textbook.) Other ways to find information: utilize Google or Yahoo Finance, or Reuters, and look up Annual Reports of companies which interest you. Often reading the first sections of these reports (i.e. letters from CEOs) will give you ideas about changes they have gone through in the past year(s).Be sure that:Your companies are publicly traded so that their information will be easy to research and findYour change in the two companies are comparable (i.e. dont compare a new CEO to a change in HRIS DO compare two changes in CIO) andThe changes happened in the recent past so that you will find plenty of online information about how they were handled, but not so recent that the information about the change results is still up in the air.Your topic will be graded/approved and returned to you so that you know your topic will work for the course. You must get approval to move forward with your project. This section will be worth 25 points and must have at least two references.How this will be graded:ItemTotal pointsTopic includes two companies which have undergone a somewhat similar type of change over the past 10 years (or longer if you have plenty of information about it)5Write up sufficiently tells the instructor the names of the companies, the information you have found about the changes, and why you find this project topic interesting15Includes at least two references to articles or items about the companies and the change5Total25Part 2: The Change Analysis – Images of Change (Due Week 2).equella.ecollege.com/file/a2ea743a-3bcf-47d7-9975-3f0c8a4a6fd4/1/HRM587_CH_CourseProject.html#top”>Back to TopThe Images section focuses on the six different images of managing change and how each approach to change effects all that follows in its implementation and continued support. Download the Week 2 Project Images Grid from doc-sharing. Pick three of the images of change explained in the Week 2 lecture from the grid, and analyze how those particular images would affect the ensuing diagnosis and implementation in your two selected companies on their change plans.Heres what to do:Working with the information that you provided in your topic proposal, and any feedback you have received from your Professor, flesh out the facts and information from your original proposal.Review the changes in each company and describe them thoroughly in a word document. Explain how the change impacted the companies, and who it impacted. Compare some of the similarities and differences between the change in the two companies.Look at your grid and pick three images of change from your grid. Fill out the empty blocks on the grid for those three images using outlines, bullet points, and rough ideas for both companys change.Now, in a Word document, analyze, compare and contrast the three images and explain how the behaviors of those images would be different or the same during your companies changes, and how those differences could (or did) impact the success (or failure) of the change, comparing and contrasting the results at both companies.Explain which image (or combination of images) you feel would have best facilitated the described change and why.Based on the information you actually read about the results of this change, state which image you think the leader of the change actually resembled the most. You may speculate here on which image you feel best represents the change agent at either or both of the companies. This will depend on how much information you found about the internal workings of the company during the change.This paper should focus on evidence that demonstrates how the management of the organization integrated one or more of the six images of managing change (Chapters 2 and 3) how effective the change was and what management could have done differently to increase the probability of successfully implementing the strategic change initiative. Again, this is a compare and contrast paper so include information about both companies in your report.Grading rubric for paper #2 Change ImagesItemTotal pointsProperly filled out and submitted change grid showing your initial analysis and notes.10Two companies selected, briefed, and referenced.20Thorough description of the change explained20Comparison of the two companies, similarities/differences of the changes and the results25Image analysis25At least 4 new references, properly cited.10Total Points110This paper could be as short as 3 pages or as long as 7. Use APA formatting (double spaced, decent font.) Include your references on the final page. You should have at least 4 additional/new outside references, excluding the textbook. References should be scholarly.Part 3: Diagnosing the Change (Due Week 4).equella.ecollege.com/file/a2ea743a-3bcf-47d7-9975-3f0c8a4a6fd4/1/HRM587_CH_CourseProject.html#top”>Back to TopSelect a Diagnostic Model (see Chapter Five) that you utilize to review aspects of change activities and actions that have been taken by the companies chosen. Here we are looking at the parts of the companies as well as their strategies, as surmised by your research in Part 1. It is acknowledged that this information will not be complete, as you are looking at these companies as an outsider; but a thoroughly researched paper will give enough data to allow some (well-defended) assumptions on your part.Heres what to do:Choose one Diagnostic Model (i.e. 6-box, 7S, congruence, or etc.) to apply to the two chosen companies. Choose the model which you feel best identifies and measures the relevant aspects of the organizations performance and therefore the diagnostic choices made will affect your findings.Apply the data obtained in your research through an analysis of the appropriate chosen model. This will allow you to create a diagnosis of where each company is today (as per the criteria of the model).Create a SWOT Analysis for each of the two chosen companies change plans/programs, utilizing information obtained in the diagnosis. (Strengths, Weaknesses, Opportunities, Threats.)Compare the two company analyses to each other and offer your perspective (value judgment) of the effectiveness of the changes made to date in each case.Identify potential areas of resistance that may occur and at least one strategy to respond to each. (This will most likely come from your Weaknesses/Threats section of your SWOT. If not, take another look at your SWOT.)Write your paper including each of the above sections, and analysesGrading rubric for paper #3 Diagnosing the Change:ItemTotal pointsA comprehensive review of the Change Diagnostic model chosen that details the components included as well as some background about the model itself through research from the author(s).20Your rationale defending why you chose that particular model. You can utilize a review of internal/external pressures that have affected the companies chosen.20A SWOT analysis that you created based on the above.20Potential areas of resistance that were encountered or that you anticipate may be encountered and possible actions to minimize the negative effects of such resistance.20Recommendations for further actions within the organizations and the rationale chosen for these recommendations.20Use of 4 new references, properly cited.10Total Points110Part 4: Communicating the Change (Due Week 6).equella.ecollege.com/file/a2ea743a-3bcf-47d7-9975-3f0c8a4a6fd4/1/HRM587_CH_CourseProject.html#top”>Back to TopAn important part of any change project is how the change is communicated to the organization, to the change agents, to the line workers, to the customers, and to the public. Along with media relations issues, communicating change (especially in a publicly traded company) can involve multiple legal and regulatory aspects, as well as personnel and management concerns. Perhaps the single most difficult piece of handling Kotters establish a sense of urgency is that too many inexperienced or immature change agents read this to mean panic the troops. Never do this.This project piece will have 3 parts:The main part of your project this week will ask you to pick ONE of the companys change plan, and develop a communication plan for the company. This plan should be submitted by using an excel spreadsheet, setting out the Stakeholders, the timeline of the communication plan, the method of communication, the rationale for why you chose this method of communication, the purpose of the communication and identifying who will do the communicating. The grid for this project can be found in doc-sharing, entitled Grid for Week 6 Communication Plan.Pick ONE of the communication pieces which you would have used which is listed in your communication plan, and write the communication in a Word document (either the text or the script, if the communication would have been oral.) Be sure to review the Week 6 lecture and the examples of communication plans and types there for more assistance on this piece of the project. If you use any form of communication from templates you find online or in a textbook, be sure to cite your source. Your instructor will grade this based on how well it relates to the audience/stakeholder group to which it is intended.The real world aspect of this project is that you will write a 1-2 page analysis of one of the media pieces about one of the companys changes written (or provided via oral media) by the company. For this section of the project, please analyze any media, news, or other communications which explained the change going on in the organization. Explain in your paper how the company handled communicating the change to its stakeholders.Grading rubric for Part 4 Communicating the ChangeItemContent itemContent points availableExcel spreadsheet gridID of stakeholders8Timeline of communication8Type of communication8Rationale20ID correct communicator8At least 4 Communication pieces listed on spreadsheet(no more than 6)8Your analysis of the actual communication plan as seen from the public eye.20Your sample communication piece.20Your reference page (at least 2 new references)10Total110More details about grading your excel spreadsheet:You have properly identified the appropriate stakeholdersThe timeline of your communication shows understanding of reality and attempt to be honest while ensuring no panic and production/service not interrupted.The type of communications described show that you have a good grasp of proper, business communicationsThe rationale behind the communication makes senseYou have properly identified the right communicator for the communicationPart 5 Annotated Bibliography (Due Week 7).equella.ecollege.com/file/a2ea743a-3bcf-47d7-9975-3f0c8a4a6fd4/1/HRM587_CH_CourseProject.html#top”>Back to TopList of all of your references you used in the project to date (you should have at least 12 at this point) and create an annotated bibliography. Basically, for this assignment, you will use your reference list, in alphabetical order, and provide a 2-4 sentence summary (brief!!) of what that reference said. This is a summary style document! Your grade will be based on your ability to BRIEFLY summarize the important points in the document as well as the strength of your reference materials. (i.e. if you used mainly low-level reference documents like encyclopedias, online dictionaries, anonymous articles, etc. this will negatively impact your grade.)Use of at least 12 references, properly annotated: 24 points (roughly 2 points each)Strength of references overall: 6 points (roughly .5 points each.)Use of one of the 5 Keller-approved citation methodsGrading RubricPoints per item:Total points possible:Use of 12 references (at least)112Brief summary (2-4 sentences tops!)112Strength of references.56Proper use of one of the 5 Keller-approved citation methodsNot applicable5Total PointsfinalQuestion 1. 1.(TCO All) For the next set of questions , you will first select ONE of the TCOs of the course. Then, you will be asked to write an essay about the project you worked on this term over your two companies change program based on the TCO you selected above. Select the TCO your essay question will cover:TCO A – Given that progressive and successful companies require their employees to embrace change, examine how changing work conditions impact the employees. TCO B – Given the inherent reality that all organizations must experience change in order to improve, demonstrate how models are used in Change Management, for diagnosing an organizations need for change. TCO C – Given external, internal and/or multi-levels of organization factors that drive change, assess and create a leadership model which supports and promotes each type of change within the organization. TCO D – Given that an organizations mission and vision will determine its strategy towards change, ensure that an organizations change initiative is aligned with and capitalizes on its culture and mission in preparation for change. TCO E – Given a selected Change Management implementation model, determine the causes of change and develop a plan of action to implement the change.TCO F – Given that both organizations and their employees commonly resist change, understand how to recognize and overcome barriers to change and develop a strategy to manage resistance to change that will ensure successful implementation of change. TCO G – Given that developing a vision for change and communicating that vision is a critical part of the change process, analyze the key elements of the vision for change and develop a strategy to communicate the change to the stakeholder. TCO H – Given the organizations goal of creating and implementing a sustainable change while moving toward becoming a learning organization, develop a plan to implement change in a sustainable manner that can be applied to any change.Using the TCO you selected from the list above, which you felt was most relevant to your project this term, write an essay answer explaining how the change management you saw in one of your companies from your project this term followed or failed to follow the theory of success ingrained in the TCO you have selected. State the #1 thing you think that companys change agent did which most contributed to the success or failure of the change and why that relates to the TCO you selected. Include in the answer the name of the company you are discussing. Explain/analyze why you think this way.Q22.(TCOs A,E) Your project this term asked you to compare and contrast two companies change projects or programs for change. This question will review what you learned about the change projects in a continuation of your project. It will ask you to apply course information to your project companies. For your answer, be sure to reference the names of the companies you studied in your project this term to help your instructor determine the score of your response. Recall that external and internal pressures often impact implementation of change in companies. For this question, please write an essay answering these questions:A. Define specific (at least 2 each) external and internal pressures that will (or did) affect the implementation of the changes in your two companies. (10 points)B. Name two strategies of handling these pressures that you would (have) suggested to the company leaders as being the most effective in managing those pressures during the implementation phase. (10 points)C. Defend your positions with details about why you feel your strategies would assist with handling these pressures. (15 points) (Points : 35)3.(TCO 3) Your project this term asked you to compare and contrast two companies change projects or programs for change. This question will review what you learned about the change projects in a continuation of your project. It will ask you to apply course information to your project companies. For your answer, be sure to reference the names of the companies you studied in your project this term to help your instructor determine the score of your response. You will discuss some of the unanticipated outcomes which occurred during the change process in ONE of the two companies you studied this term. First state the company and the change process. Then, state at least two unanticipated outcomes from the change process, and whether they were negative or positive. If negative, what could have been done to avoid these outcomes? If positive, what could have been done (or what was done) to accentuate these (and why were they unintended?) Do you feel the unintended consequences were greater or less than the intended ones? Why do you think so? Explain in depth. (Points : 35)Q4(TCO All) This question does not address your course project. This change scenario is envisioned instead, for this question. First, the scenario, and then the question.Scenario: You are a department head and you just learned that your small, start-up, privately-owned company has been bought out by another publicly held company. You are told that everyone in the small private company will need to go back through interviewing with the new company, and that everyone will need to compete for and rejustify their employment in their current position. You have been told that YOUR job will remain intact if you are able to smoothly guide your flock through the change, help your people in creating resumes and preparing for interviews, and also in creating job descriptions for each of the positions in your department, justifying while doing so the existence of those positions. You will need to bring on board immediately all of your direct reports to assist you in this project. You are not to let anyone under that level know about this situation for at least a month, at which time you will be setting things in place for the new structure. You will be judged on the smoothness of the implementation of these new processes, meeting timelines and deadlines, ensuring confidentiality until the time stated, and also on the number of employees (%) who remain as viable candidates for their old jobs.The question: This term, we studied organizational development theory versus the more systematic nStep method of conducting a change process. What would be the pros/cons of using OD theory for this change project? What would be the pros/cons of using nStep? Which nStep method would you use for this change scenario and why? Of the two methods (nStep and OD), which would you recommend we use for this particular change program? Why? (Points : 35)Q5Question 5. 5.(TCOs C,D) Your project this term asked you to compare and contrast two companies change projects or programs for change. This question will review what you learned about the change projects in a continuation of your project. It will ask you to apply course information to your project companies. For your answer, be sure to reference the names of the companies you studied in your project this term to help your instructor determine the score of your response.Consider ONE of your companys change projects (not both companies just one.) State the company and the change process/program/project. Name the leader of the change from that company. Answer the following questions about that change:A. Would you characterize your leader as the change sponsor or the change implementer of this change? Or was this leader in fact both? Describe the difference between a sponsor of change and an implementer of change, why they are both important, and why you feel your leader was one or the other.B. Evaluate the leaders implementation of the change as it compared to the companys vision and mission statement. Were they aligned? Did this alignment (or misalignment) contribute to the success or failure of the change? Why or why not? (Points : 35)Page 21.(TCO A) When JetBlue left their customers sitting on the tarmac for hours on Valentines Day, and their CEO was ultimately terminated as a result, the company was responding to (pick the best group) (Points : 7) external, reputation, and credibility pressures. hypercompetition, market decline, and internal pressures. mandated, fashion, and force field pressures. growth, identity, and new broom pressures. All of the aboveQuestion 2. 2.(TCO A) Which of the following best shows a company responding to identity pressures? (Points : 7) McDonalds when they started selling coffee drinks and salads Dominos pizzas new crust and pizza recipe Dairy Queen when it invented the Blizzard The Wall Street Journal when it went online All of the aboveQuestion 3. 3.(TCO B) Which of the following best defines the Six Box model of diagnosing change? (Points : 7) Includes purpose, structure, rewards, and helpful mechanisms Is based on the conceptualization of the organization as a transformation process Can be a starting point for an organization that has not given attention to the trends that may impact its future operations Includes strategy, structure, process, and lateral capability Includes structure, style, skills, super-ordinate goals, etc.Question 4. 4.(TCO B) Peter Senges The Fifth Discipline created a powerful lens for empowering change in organizations called (Points : 7) inputs/outputs/throughputs. logical reasoning from deduction. systems thinking. transformational lenses. the Black Box model.Question 5. 5.(TCO C) The Burke-Litwin model differentiates between what two factors, better than other models? (Points : 7) Transformational change and environmental change Transactional change and transformational change Environmental change and structure Motivation and leadership Performance and motivationQuestion 6. 6.(TCO C) The four-frame model of diagnosing change stems from the belief of its inventors that leaders in organizations must (Points : 7) understand that not everyone in an organization is ready to be asked to step up to the plate as a change agent. review the landscape, picture the new landscape, mold the new landscape, and freeze the new landscape. stop using the human resource department as change managers. accept that project managers may be the best change agents for all organizations. unlock their perceptions, review their biases, and reinterpret the organization through different lenses without blind spots.Question 7. 7.(TCO D) The art of a leader managing the meaning of a vision for followers and aligning it with his or her values is called (Points : 7) scripting. performing. staging. norming. framing.Question 8. 8.(TCO F) The ability to either exhibit or compartmentalize feelings and emotions in social and business settings is often described as a persons (Points : 7) mental acuity. psychosis. emotional intelligence. level of change agent status. competence.Question 9. 9.(TCO G) The media richness approach to communicating change states that (Points : 7) routine changes should be explained in media rich communication like simulations or video game style communication pieces whereas nonroutine changes should be in a leaner and more impersonal form of communication piece like an e-mail or bulletin board announcement. the use of an e-mail to explain a routine change is fine, but when nonroutine difficult management problems/changes need to be communicated, media rich communication like a face-to-face meeting should be considered. media richness scales start with the lowest on the scale being the most impersonal of communication methods (flyers, computer reports) and the highest on the scale being a physical presence (face-to-face communication). media richness scales start with the highest on the scale being the most impersonal of communication methods (flyers, computer reports) and the lowest on the scale being a physical presence (face-to-face communication). Both A and D are correct and B and C are incorrect Both B and C are correct, and A and D are incorrectQuestion 10. 10.(TCO G) Crisis management communication strategies for corporate situations which create injury or massive environmental damage (such as the BP Gulf Oil Disaster) might include any of the following, but almost always should include this one very important piece: (Points : 7) total and full denial of blame. shifting the blame. apology. shift the blame and apologize. initial delay/silence while reviewing victim responses to the crisis.Question 11. 11.(TCO H) In July 2006, News Corporation (owner Rupert Murdoch) bought MySpace for $580 million. In June 2011, NC sold MySpace for $35 million to Specific Media. News Corp has stated in various filings that it recouped the total cost of MySpace through an ad contract with Google, but were tired of the headache of the site. 8 months later, through strategic partnerships with Facebook and Twitter, and investor Justin Timberlake, the site started to rejuvenate. Whether it will remake its brand remains a question. To the employees who have been with MySpace since 2005 (pre-Murdoch days) and who remain there in 2012 in the rejuvenation stage, the past 7 years could be described as a time of (Points : 7) charismatic (inspirational) transformation. cultural readjustments. sustaining change. All of the above None of the aboveQuestion 12. 12.(TCOs G,H) Review this story and pick the best answer based on your understanding of change management practices:Company X,Y,Z establishes a vision for change where cutting costs is critical to our survival and establishes a reward system to the department which cuts costs the most in one quarter, and states it will be a department-based reward system for the next four quarters. By the most the management establishes, the cuts will be valued by a somewhat complicated algorithm % and $$ of cut in the total expense budget. The sales team goes for the gold and cuts their travel budget by 50%, which is by far the biggest department cut in both $ and %. They win the 1st quarter reward. In quarter 2, the IT team cuts expenses the most by ending the purchase of all new software or PCs. In quarter 3, the production line cuts their expenses the most by laying off 60% of the workers (sales have dropped significantly and technology problems have slowed production, so this was needed anyway.) (Points : 8) The company did a good job establishing urgency and aligning metrics with the vision for change, and this change appears to be successful. The company aligned metrics with the vision for change, and created its own nStep method of change. The company culture is dysfunctional and could have learned from CEO Bethune and the Continental Airlines own culture of cost is everything. The company will probably win the J.D. Power and Associates award for customer satisfaction this year. The reward system is a spray and pray system.1. Post the top three learning points you gleaned from the stories, and include how the stories for change helped you learn these points, or2. Research one of the four companies and see how or if that company has since changed (yet more) since the time of the books publication. How did that recent change fit with or not fit in with the lessons that the textbook mentions the company learned from their original set of changes? Explain what you find (bring the URL of the research/article you used to help you).This course project will help you utilize the concepts in this class, by doing a thorough analytical and in depth review and comparison of change in two companies. You will accomplish this project through 5 deliverables in the course:Do not use Wikipedia as a reference source. If you find useful information from Wikipedia, triangulate your research and find other, more credible source(s) which provide the same (or better) information, and then utilize the information from that more credible source in your paper and reference page/bibliography.Your project will have five separate parts, due throughout the term. It will incorporate the learning of the course as we go through and hopefully will cement the process for you. At the end of the term, your final exam will contain 4 randomly selected Change Management questions based on YOUR Course Project companies and research findings as related to the course content, as well as other questions (multiple choice and essay) which are not specifically related to your project (but are related to Change Management course content!).Thus, the initial topic selection where you pick the companies you will research throughout the term is critical for you to ensure you are interested enough in the material that it will keep you engaged throughout the term.Here are some examples:Example: Both Ford and GM experienced serious issues during the pre, during and post TARP period causing them to restructure and change how they do business. Each of them reacted to these pressures differently. A paper comparing and contrasting the way both companies reacted to this pressure would be very interesting and easy to set up in an organized fashion. Further, utilizing the images grid, you can discuss how they did handle these pressures (using which image) and how a different style of leader (image) might have handled it differently.Example: Both HP and Home Depot have had issues with selecting a new CEO for their company. Reviewing the last 10 years of CEO history, a paper comparing and contrasting the pressures involved, and how they impacted the overall productivity of the companies would be sustainable throughout the term.Example:Review any two companies in the airline industry, their entrance into (and possibly their completion of) bankruptcy, and how they handled the changes through management as a result. (i.e. United Airlines and American Airlines)Example: Review any two companies who have recently been through some part of Merger and Acquisition change and how they handled the culture changes.Example: Review any two companies who have had industry changes and how they have reacted either successfully, or unsuccessfully and how their reactions perhaps resulted in their success or failure. (i.e. Yahoo vs. IBM)These are simply illustrative you can do research and find any of many companies and topics of change which could work for this paper and you are encouraged to do so. If you have questions or need more ideas, please ask your Professor for help!Pick out your two companies and their change. In 1 double spaced page, please submit your company selections, with a brief write-up on the changes you will be comparing in the two companies. Pick two companies which have undergone some type of fairly substantial change in the recent past. Find the company and the change information online, using EBSCO, or using a companys case described somewhere in our textbook. (See page 388 of the textbook index for page numbers and names of each of the cases described in the textbook.) Other ways to find information: utilize Google or Yahoo Finance, or Reuters, and look up Annual Reports of companies which interest you. Often reading the first sections of these reports (i.e. letters from CEOs) will give you ideas about changes they have gone through in the past year(s).Be sure that:Your topic will be graded/approved and returned to you so that you know your topic will work for the course. You must get approval to move forward with your project. This section will be worth 25 points and must have at least two references.How this will be graded:Topic includes two companies which have undergone a somewhat similar type of change over the past 10 years (or longer if you have plenty of information about it)5Write up sufficiently tells the instructor the names of the companies, the information you have found about the changes, and why you find this project topic interesting15Includes at least two references to articles or items about the companies and the change5Total25The Images section focuses on the six different images of managing change and how each approach to change effects all that follows in its implementation and continued support. Download the Week 2 Project Images Grid from doc-sharing. Pick three of the images of change explained in the Week 2 lecture from the grid, and analyze how those particular images would affect the ensuing diagnosis and implementation in your two selected companies on their change plans.Heres what to do:This paper should focus on evidence that demonstrates how the management of the organization integrated one or more of the six images of managing change (Chapters 2 and 3) how effective the change was and what management could have done differently to increase the probability of successfully implementing the strategic change initiative. Again, this is a compare and contrast paper so include information about both companies in your report.Grading rubric for paper #2 Change ImagesProperly filled out and submitted change grid showing your initial analysis and notes.10Two companies selected, briefed, and referenced.20Thorough description of the change explained20Comparison of the two companies, similarities/differences of the changes and the results252510110This paper could be as short as 3 pages or as long as 7. Use APA formatting (double spaced, decent font.) Include your references on the final page. You should have at least 4 additional/new outside references, excluding the textbook. References should be scholarly.Select a Diagnostic Model (see Chapter Five) that you utilize to review aspects of change activities and actions that have been taken by the companies chosen. Here we are looking at the parts of the companies as well as their strategies, as surmised by your research in Part 1. It is acknowledged that this information will not be complete, as you are looking at these companies as an outsider; but a thoroughly researched paper will give enough data to allow some (well-defended) assumptions on your part.Heres what to do:Grading rubric for paper #3 Diagnosing the Change:A comprehensive review of the Change Diagnostic model chosen that details the components included as well as some background about the model itself through research from the author(s).20Your rationale defending why you chose that particular model. You can utilize a review of internal/external pressures that have affected the companies chosen.20A SWOT analysis that you created based on the above.20Potential areas of resistance that were encountered or that you anticipate may be encountered and possible actions to minimize the negative effects of such resistance.202010110An important part of any change project is how the change is communicated to the organization, to the change agents, to the line workers, to the customers, and to the public. Along with media relations issues, communicating change (especially in a publicly traded company) can involve multiple legal and regulatory aspects, as well as personnel and management concerns. Perhaps the single most difficult piece of handling Kotters establish a sense of urgency is that too many inexperienced or immature change agents read this to mean panic the troops. Never do this.This project piece will have 3 parts:Grading rubric for Part 4 Communicating the ChangeExcel spreadsheet gridID of stakeholders8Timeline of communication8Type of communication8Rationale20ID correct communicator8At least 4 Communication pieces listed on spreadsheet(no more than 6)8Your analysis of the actual communication plan as seen from the public eye.20Your sample communication piece.20Your reference page (at least 2 new references)10Total110More details about grading your excel spreadsheet:List of all of your references you used in the project to date (you should have at least 12 at this point) and create an annotated bibliography. Basically, for this assignment, you will use your reference list, in alphabetical order, and provide a 2-4 sentence summary (brief!!) of what that reference said. This is a summary style document! Your grade will be based on your ability to BRIEFLY summarize the important points in the document as well as the strength of your reference materials. (i.e. if you used mainly low-level reference documents like encyclopedias, online dictionaries, anonymous articles, etc. this will negatively impact your grade.)Use of 12 references (at least)112Brief summary (2-4 sentences tops!)112Strength of references.56Proper use of one of the 5 Keller-approved citation methodsNot applicable5Question 1. 1.(TCO All) For the next set of questions , you will first select ONE of the TCOs of the course. Then, you will be asked to write an essay about the project you worked on this term over your two companies change program based on the TCO you selected above. Select the TCO your essay question will cover:TCO A – Given that progressive and successful companies require their employees to embrace change, examine how changing work conditions impact the employees. TCO B – Given the inherent reality that all organizations must experience change in order to improve, demonstrate how models are used in Change Management, for diagnosing an organizations need for change. TCO C – Given external, internal and/or multi-levels of organization factors that drive change, assess and create a leadership model which supports and promotes each type of change within the organization. TCO D – Given that an organizations mission and vision will determine its strategy towards change, ensure that an organizations change initiative is aligned with and capitalizes on its culture and mission in preparation for change. TCO E – Given a selected Change Management implementation model, determine the causes of change and develop a plan of action to implement the change.TCO F – Given that both organizations and their employees commonly resist change, understand how to recognize and overcome barriers to change and develop a strategy to manage resistance to change that will ensure successful implementation of change. TCO G – Given that developing a vision for change and communicating that vision is a critical part of the change process, analyze the key elements of the vision for change and develop a strategy to communicate the change to the stakeholder. TCO H – Given the organizations goal of creating and implementing a sustainable change while moving toward becoming a learning organization, develop a plan to implement change in a sustainable manner that can be applied to any change.Using the TCO you selected from the list above, which you felt was most relevant to your project this term, write an essay answer explaining how the change management you saw in one of your companies from your project this term followed or failed to follow the theory of success ingrained in the TCO you have selected. State the #1 thing you think that companys change agent did which most contributed to the success or failure of the change and why that relates to the TCO you selected. Include in the answer the name of the company you are discussing. Explain/analyze why you think this way.Q22.(TCOs A,E) Your project this term asked you to compare and contrast two companies change projects or programs for change. This question will review what you learned about the change projects in a continuation of your project. It will ask you to apply course information to your project companies. For your answer, be sure to reference the names of the companies you studied in your project this term to help your instructor determine the score of your response. Recall that external and internal pressures often impact implementation of change in companies. For this question, please write an essay answering these questions:A. Define specific (at least 2 each) external and internal pressures that will (or did) affect the implementation of the changes in your two companies. (10 points)B. Name two strategies of handling these pressures that you would (have) suggested to the company leaders as being the most effective in managing those pressures during the implementation phase. (10 points)C. Defend your positions with details about why you feel your strategies would assist with handling these pressures. (15 points) (Points : 35)3.(TCO 3) Your project this term asked you to compare and contrast two companies change projects or programs for change. This question will review what you learned about the change projects in a continuation of your project. It will ask you to apply course information to your project companies. For your answer, be sure to reference the names of the companies you studied in your project this term to help your instructor determine the score of your response. You will discuss some of the unanticipated outcomes which occurred during the change process in ONE of the two companies you studied this term. First state the company and the change process. Then, state at least two unanticipated outcomes from the change process, and whether they were negative or positive. If negative, what could have been done to avoid these outcomes? If positive, what could have been done (or what was done) to accentuate these (and why were they unintended?) Do you feel the unintended consequences were greater or less than the intended ones? Why do you think so? Explain in depth. (Points : 35)Q4(TCO All) This question does not address your course project. This change scenario is envisioned instead, for this question. First, the scenario, and then the question.Scenario: You are a department head and you just learned that your small, start-up, privately-owned company has been bought out by another publicly held company. You are told that everyone in the small private company will need to go back through interviewing with the new company, and that everyone will need to compete for and rejustify their employment in their current position. You have been told that YOUR job will remain intact if you are able to smoothly guide your flock through the change, help your people in creating resumes and preparing for interviews, and also in creating job descriptions for each of the positions in your department, justifying while doing so the existence of those positions. You will need to bring on board immediately all of your direct reports to assist you in this project. You are not to let anyone under that level know about this situation for at least a month, at which time you will be setting things in place for the new structure. You will be judged on the smoothness of the implementation of these new processes, meeting timelines and deadlines, ensuring confidentiality until the time stated, and also on the number of employees (%) who remain as viable candidates for their old jobs.The question: This term, we studied organizational development theory versus the more systematic nStep method of conducting a change process. What would be the pros/cons of using OD theory for this change project? What would be the pros/cons of using nStep? Which nStep method would you use for this change scenario and why? Of the two methods (nStep and OD), which would you recommend we use for this particular change program? Why? (Points : 35)Q5Question 5. 5.(TCOs C,D) Your project this term asked you to compare and contrast two companies change projects or programs for change. This question will review what you learned about the change projects in a continuation of your project. It will ask you to apply course information to your project companies. For your answer, be sure to reference the names of the companies you studied in your project this term to help your instructor determine the score of your response.Consider ONE of your companys change projects (not both companies just one.) State the company and the change process/program/project. Name the leader of the change from that company. Answer the following questions about that change:A. Would you characterize your leader as the change sponsor or the change implementer of this change? Or was this leader in fact both? Describe the difference between a sponsor of change and an implementer of change, why they are both important, and why you feel your leader was one or the other.B. Evaluate the leaders implementation of the change as it compared to the companys vision and mission statement. Were they aligned? Did this alignment (or misalignment) contribute to the success or failure of the change? Why or why not? (Points : 35)Page 21.(TCO A) When JetBlue left their customers sitting on the tarmac for hours on Valentines Day, and their CEO was ultimately terminated as a result, the company was responding to (pick the best group) (Points : 7) external, reputation, and credibility pressures. hypercompetition, market decline, and internal pressures. mandated, fashion, and force field pressures. growth, identity, and new broom pressures. All of the aboveQuestion 2. 2.(TCO A) Which of the following best shows a company responding to identity pressures? (Points : 7) McDonalds when they started selling coffee drinks and salads Dominos pizzas new crust and pizza recipe Dairy Queen when it invented the Blizzard The Wall Street Journal when it went online All of the aboveQuestion 3. 3.(TCO B) Which of the following best defines the Six Box model of diagnosing change? (Points : 7) Includes purpose, structure, rewards, and helpful mechanisms Is based on the conceptualization of the organization as a transformation process Can be a starting point for an organization that has not given attention to the trends that may impact its future operations Includes strategy, structure, process, and lateral capability Includes structure, style, skills, super-ordinate goals, etc.Question 4. 4.(TCO B) Peter Senges The Fifth Discipline created a powerful lens for empowering change in organizations called (Points : 7) inputs/outputs/throughputs. logical reasoning from deduction. systems thinking. transformational lenses. the Black Box model.Question 5. 5.(TCO C) The Burke-Litwin model differentiates between what two factors, better than other models? (Points : 7) Transformational change and environmental change Transactional change and transformational change Environmental change and structure Motivation and leadership Performance and motivationQuestion 6. 6.(TCO C) The four-frame model of diagnosing change stems from the belief of its inventors that leaders in organizations must (Points : 7) understand that not everyone in an organization is ready to be asked to step up to the plate as a change agent. review the landscape, picture the new landscape, mold the new landscape, and freeze the new landscape. stop using the human resource department as change managers. accept that project managers may be the best change agents for all organizations. unlock their perceptions, review their biases, and reinterpret the organization through different lenses without blind spots.Question 7. 7.(TCO D) The art of a leader managing the meaning of a vision for followers and aligning it with his or her values is called (Points : 7) scripting. performing. staging. norming. framing.Question 8. 8.(TCO F) The ability to either exhibit or compartmentalize feelings and emotions in social and business settings is often described as a persons (Points : 7) mental acuity. psychosis. emotional intelligence. level of change agent status. competence.Question 9. 9.(TCO G) The media richness approach to communicating change states that (Points : 7) routine changes should be explained in media rich communication like simulations or video game style communication pieces whereas nonroutine changes should be in a leaner and more impersonal form of communication piece like an e-mail or bulletin board announcement. the use of an e-mail to explain a routine change is fine, but when nonroutine difficult management problems/changes need to be communicated, media rich communication like a face-to-face meeting should be considered. media richness scales start with the lowest on the scale being the most impersonal of communication methods (flyers, computer reports) and the highest on the scale being a physical presence (face-to-face communication). media richness scales start with the highest on the scale being the most impersonal of communication methods (flyers, computer reports) and the lowest on the scale being a physical presence (face-to-face communication). Both A and D are correct and B and C are incorrect Both B and C are correct, and A and D are incorrectQuestion 10. 10.(TCO G) Crisis management communication strategies for corporate situations which create injury or massive environmental damage (such as the BP Gulf Oil Disaster) might include any of the following, but almost always should include this one very important piece: (Points : 7) total and full denial of blame. shifting the blame. apology. shift the blame and apologize. initial delay/silence while reviewing victim responses to the crisis.Question 11. 11.(TCO H) In July 2006, News Corporation (owner Rupert Murdoch) bought MySpace for $580 million. In June 2011, NC sold MySpace for $35 million to Specific Media. News Corp has stated in various filings that it recouped the total cost of MySpace through an ad contract with Google, but were tired of the headache of the site. 8 months later, through strategic partnerships with Facebook and Twitter, and investor Justin Timberlake, the site started to rejuvenate. Whether it will remake its brand remains a question. To the employees who have been with MySpace since 2005 (pre-Murdoch days) and who remain there in 2012 in the rejuvenation stage, the past 7 years could be described as a time of (Points : 7) charismatic (inspirational) transformation. cultural readjustments. sustaining change. All of the above None of the aboveQuestion 12. 12.(TCOs G,H) Review this story and pick the best answer based on your understanding of change management practices:Company X,Y,Z establishes a vision for change where cutting costs is critical to our survival and establishes a reward system to the department which cuts costs the most in one quarter, and states it will be a department-based reward system for the next four quarters. By the most the management establishes, the cuts will be valued by a somewhat complicated algorithm % and $$ of cut in the total expense budget. The sales team goes for the gold and cuts their travel budget by 50%, which is by far the biggest department cut in both $ and %. They win the 1st quarter reward. In quarter 2, the IT team cuts expenses the most by ending the purchase of all new software or PCs. In quarter 3, the production line cuts their expenses the most by laying off 60% of the workers (sales have dropped significantly and technology problems have slowed production, so this was needed anyway.) (Points : 8) The company did a good job establishing urgency and aligning metrics with the vision for change, and this change appears to be successful. The company aligned metrics with the vision for change, and created its own nStep method of change. The company culture is dysfunctional and could have learned from CEO Bethune and the Continental Airlines own culture of cost is everything. The company will probably win the J.D. Power and Associates award for customer satisfaction this year. The reward system is a spray and pray system.
