Session Topic: Major Business Initiatives
Required Readings : Chapter 2
Chapter 2 individual assignment
Student Learning Outcomes:
1. Define supply chain management (SCM) systems and describe their strategic and
competitive opportunities.
2. Define customer relationship management (CRM) systems and describe their strategic
and competitive opportunities.
3. Explain the significance of enterprise resource planning (ERP) software as the integration
of functional software systems.
4. Define social media and describe a few of its many dimensions that make it important in
the business world.
