Company – Apple
Product Lines – Wireless charging device
This is continuation to Milestone Paper 1, 2 and 3 (worked by you!) attached. Please do refer!!
The final paper includes the three Milestone papers, and adds an implementation and evaluation plan, a table of contents, and an executive summary.
Your final submission should be a polished, integrated paper that incorporates previous feedback.
The final touches will be a title page and a consolidated References list.
Paper length: 10 pages. not including title page, table of contents, and references.
Required structure and content:
Title Page
Table of Contents
Executive Summary
Company Profile
Situational Analysis
Marketing Objectives
Research
Target Markets
Marketing Mix: product, promotion, distribution, pricing
Implementation and Evaluation Plan
References
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POWER POINT BELOW, FOR THE SAME
It should be around 5 slides of content
You can use graphs, pictures, talking points and videos
You do not need to include a resource page on the slide presentation.
