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Discussion Paper: Influence of Culture on International Marketing

1) Format of the Report (All must be SUCCESSFUL EXAMPLES)
– Introduction (50 words)

– Culture Element 1 (300 Words) (1 Paragraph)
o Step 1: Choose 1st Element from the Element of Culture.ppt (Use Language for first)
o Step 2: Research for REAL Companies who are still in the FOREIGN country that adapts to that element that you had selected in Step 1
o Step 3: Find journals = focus on definitions & POSITIVE implication/analysis
o Must include images of successful examples

– Culture Element 2 (300 Words) (1 Paragraph)
o Step 1: Choose 2nd Element from the Element of Culture.ppt
o Step 2: Research for REAL Companies who are still in the FOREIGN country that adapts to that element that you had selected in Step 1
o Step 3: Find journals = focus on definitions & POSITIVE implication/analysis
o Must include images of successful examples

– Culture Element 3 (300 Words) (1 Paragraph)
o Step 1: Choose 3rd Element from the Element of Culture.ppt
o Step 2: Research for REAL Companies who are still in the FOREIGN country that adapts to that element that you had selected in Step 1
o Step 3: Find journals = focus on definitions & POSITIVE implication/analysis
o Must include images of successful examples

– Conclusion (50 words)

2) Total of 1000 words (+- 10% cannot be more than this)
3) Use UK English
4) Referencing format use Curtin Chicago 17th B refer to Chicago_17th_B.pdf
5) Have clear in-text citation (not in number format)
6) Journal best is from Reference Journal.png
7) Journal must be from year 2010 onwards
8) Cannot use US, I, WE, YOU, ME
9) At least minimum of 5 journals
a. 2 of the journals have to include ADAPTION & ACCULTURATION
10) Urkund score cannot be more than 10%
11) Take note of language use
12) Do not give me another format apart from the one given above