Site icon UK Essayz

Discussion: Major New Themes in Marketing

PROF. PHILIP KOTLER's insightful Live Session for ABS PGDM Students!
After reviewing this weeks video choose one of the Major New Themes in Marketing outlined by Professor Kotler and discuss it in detail.  Provide a current day example and how this will withstand environmental impacts of the seven Major Wicked Problems Facing Humankind as presented by Professor Kotler. 
300+ words
3 references
Intext citations