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Discussion: Equity Financing

Easy Company, a corporation, is considering a variety of equity financing methods. This company routinely pays dividends to its shareholders. It has the option to issue common stock, preferred stock, or a combination of the two. 
Considering that equity financing requires that the stock offerings are attractive to investors:

Compare and contrast the variety of preferred stock and the impact each has on the payment of dividends.
Propose a stock offering portfolio that would be attractive to investors.
Be sure to justify your proposal and include specific examples.