Discussion: Analyzing Information System Infrastructure (150 + 150 = total 300 words)
Ford Motor Co. mission statement and vision statement focus on the effectiveness of their products and providing leadership to them in the automotive industry. Fords corporate mission is to make peoples lives better by making mobility accessible and affordable. It aims to benefit customers through mobility. This emphasis on mobility indicates Fords purpose to serve the society. The company designs their products to address the needs and issues in the transportation. Fords corporate vision is to become the worlds most trusted company, designing smart vehicles for a smart world. This reflects multinational companys strategic goal of becoming a leader in the industry. It focuses on helping the company achieve top performance in the automotive industry.
The company uses artificial intelligence and machine learning in many ways from connected car solutions to development of autonomous vehicles. Technology helps the company in developing better automobiles which provide better accessibility. With the help of machine learning data can be analyzed effectively which helps the company to formulate better strategic policies which helps them becomes more prominent. (Marr, 2019)
One weakness that can be associated with using technology is that other competitors have access to similar technological tools which reduces competitive advantages. The strengths which are associated with using artificial intelligence and machine learning are the efficiency in the processes of manufacturing and other functions. The technology helps in not only improving the process and automating them but also help identify areas of improvement and provide solutions to do so. Machine learning helps reduce the communication gap between the users and the system and helps reducing cost of hiring specialized professionals.
The company must focus on the research and development department to research on various other technological improvements which can be implemented in the company to provide them a competitive advantage over their competitors.
