A Nonprofit Marketing Plan Example to Inspire Your Organization
A Nonprofit Marketing Plan Example to Inspire Your Organization Alyssa Conrardy April 16, 2018
Do you wish you had a roadmap that showed you exactly what you need to do to achieve your
nonprofits biggest goals through marketing? An effective nonprofit marketing plan can do just
that. While many nonprofit marketing plans simply sit on a shelf gathering dust, there IS a way
to build a better plan youll actually use one that maps your marketing goals to your
organizations goals and strategic plans, helps you prioritize and make time for what matters and
identifies the best strategies and tactics for moving your mission forward.
We create dozens of plans that check all of those boxes every year for our nonprofit clients.
Now, were pulling back the curtain and showing you how we do it with our Essential Nonprofit
Marketing Plan Template. The template is one part example, so you can see what a successful
nonprofit marketing plan looks like, and part workbook, so you can begin building your best
marketing plan and advancing your mission through marketing.
Heres a look at whats inside, and the elements youll need
to consider when building a nonprofit marketing plan for
your organization:
Mission and Vision
Every part of your marketing plan must stem from your mission and vision. A mission and vision
are so much more than just statements. Theyre the grounding principles that define the future
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A Nonprofit Marketing Plan Example to Inspire Your Organization
your nonprofit is working to create and the work youre doing every day to get closer to that
reality. They determine the strategic priorities your organization sets, and those strategic
priorities guide where you should direct your marketing and communications efforts. Its all
inextricably tied. We suggest you open your nonprofit marketing plan by stating your
organizations mission statement and vision statement. This will ground everyone who interacts
with your plan in what matters most.
The Essential Nonprofit Marketing Plan Template assumes you already have an effective
mission and vision in place, but many organizations dont. Many of our clients come to us with
mission and vision statements that are outdated, ineffective, or misaligned with their current
strategic direction. When that happens, we facilitate mission and vision workshops that help our
clients discover truly powerful mission and vision statements theyll use for many years to come.
This is more than just messaging work. Its strategic planning and organizational development
work that will guide the direction of your entire organization.
Learn more about mission and vision development here.
Nonprofit Marketing Audit
Before you begin to determine where youre going from a marketing perspective, its essential to
evaluate where youve been. Whether your nonprofits marketing function is robust and
sophisticated or small and nascent, you surely have access to at least some marketing data and
insights that will inform your plans moving forward. In our Essential Nonprofit Marketing Plan
Template, weve made space for y
