Critically evaluate how your case study/client brand can utilise an understanding of the buyer decision making process to develop more effective marketing activities. Reflect on how your understanding and interpretation of the buyer decision-making process might influence your thinking in future.
More specifically, in this assignment you are required to take on board the brand’s perspective of your case study brand and critically evaluate how the brand’s marketing activities can influence the buyer decision making process at each (and every) of the 5 stages. You will need to use theoretical concepts and models examined in this module to indicate how brand marketing could determine buyer decisions towards your case study brand. Additionally, you will need to reflect on how your understanding and interpretation of the buyer decision-making process might influence your thinking in the future and your recommendations towards the brand.
The key to success in this assignment is the critical evaluation of psychological and sociocultural forces influencing every stage of the buyer decision making process; this can be achieved with the use of theoretical concepts along with plenty of examples related to your case study brand. All arguments made should be evidenced and well-justified.
Case study/Client Brand:
Students from the MBA International Marketing course can work on a Live Project. Please feel free to choose one of the below case study/client brands:
– Hello Halfpenny (http://www.hellohalfpenny.com/)
– Fi & Becs (http://www.fiandbecs.com/)
– Coventry University London (https://www.coventry.ac.uk/london)
– Oral B (https://oralb.com/)
– Dove (https://www.dove.com/uk/)