research methods class.
Critical Literature Review
– Narrowing down “The Influence of social media on consumer behavior” onto one definite/final research question (that is more specific).
– You need to draw critically on a minimum of 10 academic papers and other sources and researches to create a critical analysis of literature review.
– comparison and contrast of different perspectives that other researchers might have considered.
– Methodological approach and methods employed need to be analysed. (Meaning, for the “10 academic papers and litterature or research used” we need to explain what research methods were used”
– This critical analysis should help justify research questions and approach in view of existing research.
Word count: 1,500 words (+10%)
How the critical literature Review will be assessed:
Criteria
Grade
Relevance (10%)
Is there a variety of academic sources?
Are they relevant to the chosen topic?
Critical analysis (35%)
Is there an effective contrast and comparison between the sources?
Is there saturation in the sources?
Methodology analysis (35%)
Is there a discussion as to the methodologies and approach followed by others regarding a particular topic?
Research question and objectives (15%)
Is the research question and objectives justified in view of the Literature review?
Bibliography (5%)
Citation and adequacy of sources
