Individual Secondary Research — Youth Sports, Benefits of Sports, Sports & Civil Discourse, Coaching Youth Sports & Civil Discourse Campaign As your textbook discusses in Chapter 5, research is the first of four chapters that highlight the basic process of public relations activity, and it is the foundation of any communication effort. Research can be seen as both an “informal” and “formal” process of fact gathering. Entire texts and courses focus on research, but chapter five in your textbook gives a general orientation. Research, essentially, involves a formal listening process that gauges your key publics, relevant subject matter information, and industry and competitive trends. For this assignment you will be conducting secondary research that will inform the development of a communication campaign designed to create awareness and educate the public regarding Sports, the benefits of playing or being involved in Sports, and/or Civil Discourse and Sportsmanship in Sports. When considering what information to look for, think about gathering information from reputable sources that provides the following: Background on who is involved in youth sports, little leagues, involvement of kids, involvement of adults, sports people play, money spent, time involved, number of participants, etc. Health and Wellness Benefits of being involved in sports, being active, participating in exercise/team sports/individual sports. Appropriate sports for kids Coaching kids, best practices, how to talk to kids Risk factors associated with participating in sports Public attitudes toward sports. Facts related to issues with youth sports (i.e. bullying, civil discourse, costs, injuries, etc.) Reviews on past public health and youth-oriented sports-related campaigns what has been done? What is being promoted or communicated? Focus of the campaigns, etc. Paper Requirements Section I: Background Report You will submit an individual paper reporting on the information you have obtained through your secondary research efforts. I highly recommend that you be strategic in your effort to gather background information. Organize your effort. Structure your paper in categories of information that will help you make sense of your knowledge issues related to youth sports and potential goals and strategies to develop a campaign that addresses a particular issue or opportunity related to youth sports. So, think about headings for the various sections of your paper. They could be something like: Youth Sports Facts, Participation in Youth Sports, Health Benefits of Participating in Youth Sports, Risk Factors Associated with participating in youth sports, issues related to participating in youth sports, previous Youth Sports-related Campaigns, etc. Section II: Recommendations For this section, you will make observations and draw conclusions based on the evidence you have uncovered and reported in Section I of this paper. The point of this section of the paper is for you to make recommendations about what should be focused on when it comes to youth sports, and what can be done to address the issue you have identified. Your recommendation should focus on a particular region or community such as Western North Carolina, Charlotte, Raleigh, etc. In writing this section, you will first need to outline various (potentially competing) courses of action to address issues you have identified and consider the positives and negatives to those courses of action. Then, you will make recommendations on what should be done with those recommendation being supported by your research. In recommending a solution, you should explain why your recommendation is best for addressing this issue in community you have chosen. Section III: Survey Questions In addition to secondary research, Chapter Five of your text also discusses primary research. While there are a variety of methods used to collect primary data, surveys are commonly used to help answer questions about your target audiences attitudes and motivations. In addition to the information gathered for the secondary research report, you will also write a survey designed to further understand the knowledge and attitudes the Western Carolina University community has toward mental health. The survey should include questions regarding the following: Basic Demographic Questions about the Community you are focusing on Demographics of the target audience and groups you would address Knowledge of youth sports issues in the community Knowledge of Ways to address the issues The final survey you write should include 15 total questions, with attitude questions being worded as statements that the respondent will rate from Strongly Disagree to Strongly Agree on a seven-point Likert scale. Minimum Guidelines: 8 to 10 pages Example Sports-related Campaign: https://www.aspenprojectplay.org/ Purchase answer to see full attachment Explanation & Answer: 10 Pages Tags: sporting activities create awareness Public Regarding Sports User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.
