Crisis Communication Message Map Choose a current or recent (within one year) disaster or regional level emergency event. Identify the key issues and rational instructions. Compose a message map (Covella), identifying the ‘Covella’ communication principle (from the periodic table) that each message represents. Covello: https://vimeo.com/20290221 MESSAGE MAPPING COVID-19 1 What is the message about? COVID-19 Protection Measures Who are the audience? Older people in Philadelphia When? During COVID-19 Why is this important? We care about older people / We concern / To increase Motivation to practice these measures. How it can be shared with the target population? It can be shared via social media (WhatsApp, Facebook, and Twitter). It can be used as posters in the crowded places, including malls, shopping centers, supermarkets. The most important aspects to be considered while making this message? – Wearing masks in public o It is still vital to appropriately wear masks to protect the people you love and yourself. o Make sure you wear masks appropriately to cover your nose and mouth. – Avoiding crowded places. o We care about you, so please avoid unnecessary gatherings or shopping at supermarkets or malls. o It is much better to benefit from the delivery services to buy groceries or any goods. – Keeping social distancing with all people including families and friends: o If you must visit your family or friends, keep at least 6 feet. o Please avoid shaking hands or any other direct contact. – Emotional health and coping: o Avoid panic and take care of your emotional health. o Take a time out to exercise with practicing social distancing. Purchase answer to see full attachment Explanation & Answer: Message Map Tags: Crisis Communication Message COVID19 Emergency Event User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.
