Chapter 3 Assignment Managing Online Reputation Due: Thursday, September 24, 2020 by 11:59 p.m. One of the important elements of being a social media professional and practitioner is being aware of not only your corporate or business online presence, but also your own online presence as an individual and professional in advertising and public relations. For this assignment, you are asked to write a reflection paper (three to four pages max; doublespaced) covering the following material: Overview: Discuss your overall goals for your online reputation management practices for this class and beyond. o Some examples include establishing credibility and trust as a resource in a social media community on a specific topic or in a specific industry, engaging in an online community by sharing expertise and knowledge, getting mentions and other references on blogs from others, and managing a proactive reputation to obtain a job after graduation. o Make sure to state specific objectives that you have set in regard to your online reputation management efforts not only for this class, but also for after the class (internship opportunities, jobs, graduate school, etc.). Personal reputation online overview: Discuss and analyze your online bio presented through social media sitesblogs, Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Instagram, YouTube, and so on. This includes providing a bio that you list on each of these sites. This can be visualized through a table in your paper. Online reputation monitoring and analytics: Reflect on your overall traffic and mentions on blog posts, Facebook, retweets, followers on Twitter, LinkedIn, Instagram, Pinterest, connections, and so on. o How many mentions on your blog, comments, or site visits over the course of this semester have you had so far? o What has the overall traffic been like on your blog since the beginning of this class? Reflections on online reputation building: Discuss how your blog and the information you share with others through social media enhance your online reputationboth personally and professionally. o Discuss the characteristics you possess that have helped build your online reputation (personality characteristics, information-sharing behavior, engaging consistently and professionally with followers and others through social media, etc.). o Think about future trends and goals for your online reputation for the rest of the semester, once you graduate, and beyond. o What were your perceptions before and after this assignment in regard to online reputation management? Other: Items to include in your paper as an appendix include (1) a list of profiles on social media, (2) tables and screenshots displaying social media traffic or influence via social media, and (3) tables listing URLs and profiles of social media outlets (e.g., Facebook, Twitter, LinkedIn, Instagram, Snapchat, and blogs). Chapter 3 Assignment Managing Online Reputation Due: Thursday, September 24, 2020 by 11:59 p.m. One of the important elements of being a social media professional and practitioner is being aware of not only your corporate or business online presence, but also your own online presence as an individual and professional in advertising and public relations. For this assignment, you are asked to write a reflection paper (three to four pages max; doublespaced) covering the following material: Overview: Discuss your overall goals for your online reputation management practices for this class and beyond. o Some examples include establishing credibility and trust as a resource in a social media community on a specific topic or in a specific industry, engaging in an online community by sharing expertise and knowledge, getting mentions and other references on blogs from others, and managing a proactive reputation to obtain a job after graduation. o Make sure to state specific objectives that you have set in regard to your online reputation management efforts not only for this class, but also for after the class (internship opportunities, jobs, graduate school, etc.). Personal reputation online overview: Discuss and analyze your online bio presented through social media sitesblogs, Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Instagram, YouTube, and so on. This includes providing a bio that you list on each of these sites. This can be visualized through a table in your paper. Online reputation monitoring and analytics: Reflect on your overall traffic and mentions on blog posts, Facebook, retweets, followers on Twitter, LinkedIn, Instagram, Pinterest, connections, and so on. o How many mentions on your blog, comments, or site visits over the course of this semester have you had so far? o What has the overall traffic been like on your blog since the beginning of this class? Reflections on online reputation building: Discuss how your blog and the information you share with others through social media enhance your online reputationboth personally and professionally. o Discuss the characteristics you possess that have helped build your online reputation (personality characteristics, information-sharing behavior, engaging consistently and professionally with followers and others through social media, etc.). o Think about future trends and goals for your online reputation for the rest of the semester, once you graduate, and beyond. o What were your perceptions before and after this assignment in regard to online reputation management? Other: Items to include in your paper as an appendix include (1) a list of profiles on social media, (2) tables and screenshots displaying social media traffic or influence via social media, and (3) tables listing URLs and profiles of social media outlets (e.g., Facebook, Twitter, LinkedIn, Instagram, Snapchat, and blogs). 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