Speaking Confidently, Writing Persuasively Lesson 5 Key points in FAQs Ensures you understand your audience and customers’ needs. Covers a range of questions from privacy to location and hours Anticipates points of conflicts Frequently updated to reflect new, emerging issue Lands potentially new customers by solving problems Fuels blog (and deeper content) creation Showcases expertise, trust, and authority within your niche. Tell me which FAQ is better? https://faq.whatsapp.com/ https://help.twitter.com/en/new-user-faq https://www.kpu.ca/advising/resources/faqs https://www.douglascollege.ca/studentservices/advising/academic-advising/faqs https://www.youtube. com/watch?v=mLY_C m2kXHI What’s Objective Why should we be passive observers? There are benefits to being an objective or passive observer: We can sometimes let our emotions cloud our judgment We can fail to see things from the perspective of someone else Judgment When we are active participants in a situation, we fall into judgment. How can you tell when you fall into judgment? We can recognize when we’re being judgmental by some of these reactions: We avoid that person We make fun of them We hold negative thoughts about that person. How can judging other people affect them? Judging someone can have similar effects to other forms of discrimination. People describe feeling isolated, ashamed, misunderstood, criticized and demeaned. Judging can also result in people being less likely to talk about what they’re going through and ask for the help they need. (If we can’t talk to people or people talk to us, communication is lost) Judgment vs Observation Observation: neutral act of taking in information Judgment: rendering an opinion regarding the relative value or merit of what is being observed Forum 5 Go and sit somewhere with your notebook for 10 minutes. Time it. Observe what is around you. Write down at least 5 passive observations Write down at least 5 judgment you make in your surroundings. Switch Find another spot. Write down at least 5 passive observations Write down at least 5 judgment you make in your surroundings. Forum 5 ? ? ? Please post 5 of the 10 passive observations you wrote down. Please post 5 of the 10 judgment observations you made. Tell us where the location was where you made your passive and judgment observations. 11 Persuasive Writing and Presentation The objective: Get someone to think and or do what you want them to think or do. Persuasive writing and presentation is 1 Advocating for something 2 Advocating against something 3 Getting your audience to agree or disagree 4 Getting some sort of reaction Persuading the Unpersuadable ? Steve Jobs learns how glass works 14 If you want to persuade your audience you need to take these steps. Skills needed: Get them to sit up, pay attention Motivate them to take action End with ! Not , Not ; Could be ? Get them to sit up, pay attention Capture and hold the attention of your audience Let’s break down the skills Do this by beginning your presentation with a stat, prop or a compelling story == ATTENTION Motivate them to take action Establish a connection with your audience Connect your persuasive argument with an already wellknown, expected fact Let’s break down the skills == INTEREST End with a ! Make them want something Let’s break down the skills To be like you To have what you promise == DESIRE Capturing, keeping your reader’s interest Once you’ve captured the reader’s attention, you must maintain that interest. Introduce your major selling point by: Stating a benefit Filling a need Showing distinct advantage Different ways to appeal to the receiver Gaining Gaining a sense of satisfaction Giving Giving comfort or convenienc e Saving Saving time, money, effort or merchandis e. Creating/maintaini ng Creating/m aintaining goodwill Selfconfidence https://www.youtube.com/watch? v=w-HYZv6HzAs How did the speaker persuade you? Attention Desire Interest Action Take a moment and practice your persuasive presentation skills Lesson 4 was about a time when you failed to use Best Practices in social media or with a communication tool. Please persuade someone you know not to make the same mistake you made. How to advance your career while working at home ? https://www.wsj.com/articles/advancecareer-home-working-11630683454 24 Making Persuasive Oral Presentations React and then Respond Your strategy must take into account: Knowing who your audience is Fitting the message to that audience Having strong content Organizing your material for maximum effectiveness Severn CullisSuzuki had six minutes to make an impact https://www.youtube.com/watc h?v=oJJGuIZVfLM Y Did she succeed? N Craft a persuasive argument for or against Assignment 5: Part 1 ? Please write up a persuasive argument about whether Cullis-Suzuki was persuasive or not. ? 250 words 29 Assignment 5: Part 2 Due Saturday noon Tell me about a time when you failed to persuade someone about something that was important to you. Or a time when you persuaded someone to do something that was important to you. What technique did you use? How could you have done it differently? 250 words Assignment 5 Part 1 and Part 2 Part 1 Please write up a persuasive argument about whether Cullis-Suzuki was persuasive or not. 250 words Part 2 Tell me about a time when you failed to persuade someone about something that was important to you. Or a time when you persuaded someone to do something that was important to you. What technique did you use? How could you have done it differently? Yes, can hand in by Wednesday, Oct 13 without penalty. Yes, can be oral or written Watch this video https://www.youtube.com/watch?v=oJJGuIZVfLM Purchase answer to see full attachment Explanation & Answer: 300 Words Tags: Business Communication Business Management Management Strategies Business and Finance User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.
