MARKETING PLAN RUBRIC Part 5 Marketing Mix: Distribution Strategy
MARKETING PLAN NAME
PERFORMANCE RUBRIC
CRITERION
Distribution
NEEDS
IMPROVEME
NT Score 0- 69
Little to no
information is
provided
AVERAGE/SATISFACTORY Score 70-89
EXCELLENT Score 90-100
The plan is limited in describing the details
on the distribution channel used; the
product/service as synchronous and
asynchronous time utility trade-offs has
not identified the channel intensity or
limited description of the alternative
health care integration forms of vertical
marketing system including the cost
saving; has limited description of the
channel conflicts and retail mix.
The plan contains comprehensive details on the distribution
channels used; define the product/service as synchronous and
asynchronous time utility trade-offs, has identified the channel
intensity; has identified the alternative healthcare integration
forms of vertical marketing system including the cost savings;
identified the channel conflicts; has described the healthcare
organizations retail mix for the product/service.
DISTRIBUTION STRATEGIES .
Define the distribution channels used. (10 points)
Discuss the product in terms of synchronous vs asynchronous time utility trade-offs. (20 points)
Discuss the channel intensity of the Product/Service. (20 points)
Describe in detail the forms of vertical marketing system including cost savings. (20 points)
Has described the various channel conflicts that impact the product/service. (20 points)
Has identified and explained the retail mix for the product/service. (10 points)
MARKETING PLAN RUBRIC Part 5 Marketing Mix: Distribution Strategy
MARKETING PLAN NAME
PERFORMANCE RUBRIC
CRITERION
NEEDS
IMPROVEMENT Score
0-29
AVERAGE/SATISFACTORY Score 30-39
EXCELLENT Score 40-50
Marketing Plan Project: Open Arms Mental Health Center
CHP475: Healthcare Marketing
