Part 6 Marketing Mix: Promotion Strategy
MARKETING PLAN NAME
PERFORMANCE RUBRIC
CRITERION
Promotion
NEEDS
AVERAGE/SATISFACTORY Score 70-89
IMPROVEME
NT Score 0- 69
Little to no
The plan is limited in describing the details
information is on the promotion mix.
provided
PROMOTION STRATEGIES .
Describe the promotion mix advertising tool for the product /service. (25 points)
Describe the promotion mix of personal selling for the product/service. (25 points)
Describe the promotion mix of publicity for the product/service. (25 points)
Describe the promotion mix of sales promotion for the product/service. (25 points)
EXCELLENT Score 90-100
The plan contains comprehensive details on the promotion mix
used, including all four basic tools: advertising personal selling,
publicity and sales promotion utilized for the product/service.
MARKETING PLAN RUBRIC Part 6 Marketing Mix: Promotion Strategy
MARKETING PLAN NAME
PERFORMANCE RUBRIC
CRITERION
NEEDS
IMPROVEMENT Score
0-29
AVERAGE/SATISFACTORY Score 30-39
EXCELLENT Score 40-50
Marketing Plan Project: Open Arms Mental Health Center
CHP475: Healthcare Marketing
Name
Type of Organization
Mount Vernon Healthcare Center is a nonprofit inpatient treatment facility dedicated to
addressing the healthcare needs of the elderly population. Specifically designed to cater to the
unique challenges faced by senior citizens, the organization is staffed with experts in geriatric
medicine, nursing, and allied health professions. The center provides comprehensive care and
support to elderly individuals with physical ailments, cognitive disorders, and other age-related
health concerns.
Name of Organization
Mount Vernon Healthcare Center
Organizations Mission
The mission of Mount Vernon Healthcare Center is “To enhance the quality of life for elderly
individuals through compassionate and specialized healthcare services.” The organization is
committed to delivering personalized care that addresses the physical, emotional, and cognitive
well-being of elderly residents. The goal is to create an environment that fosters dignity, respect,
and a sense of community for all residents and their families.
Organizations Strategy Models
As an inpatient healthcare facility, Mount Vernon Healthcare Center specializes in providing
round-the-clock care for elderly individuals. The treatments and procedures offered require close
observation by healthcare professionals over an extended period. Residents stay in the facility
until their health conditions stabilize and discharge is approved by the medical team or per the
family’s preference. The center ensures a private and comfortable environment for residents
during their stay, promoting safety and well-being.
