HOW THE IPOD CHANGED THE WORLD OF MUSIC
By Kirk McElhearn
Presented by: Nathalia Gouveia
OUTLINE
Brief description of the article
About the iPod invention
Comparison between iPod and previous
devices
Relating back to chapter 3
References
How the iPod changed
the world of music
Introduction of the first iPod:
October 23, 2001
Ideology of a whole new
category of digital music player
Entire collection of CD player in
your pocket
iPods integration with iTunes
Makes music listeners lives
easier
Comparison with
other devices
iPod holds up to 1000 CD-quality songs
in 5GB
Downloads a CD-player in less than 10
seconds
Downloads 1000 songs in less than 10
minutes
Result: 30 times faster than USB-based
players
Lighter and smaller than previous
devices
RELATING ARTICLE TO CHAPTER 3
Innovative new products and consumption patterns
Consumption pattern:
change in behavior and
thinking of the consumer
Companies need to be
innovative and ahead of
competitors
Bundles of technological
aspects
Innovations target = specific
consumers
Understand wants and needs
Apple changes consumer thinking
and habits to embrace their
product iPod
Apple is innovative
iPod is beneficial for its
consumers
Apple targets specifically music
retailers
Music retailers
iPod
THANK YOU FOR LISTENING
Presented by: Nathalia Gouveia
REFERENCES
McElhearn, K. (2011, October 23). How the iPod changed the world of
music. Retrieved January 11, 2021, from
https://www.macworld.com/article/1163179/how-the-ipod-changed-theworld-of-music.html
