You are required to prepare a well-structured, well-referenced analytical academic report (max 2000 words) on the case study:
H&M in fast fashion: continued success?
(Taken from: Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regner, P (2014) Exploring Strategy – Text and Cases. 10th ed. London: Prentice Hall.)
“Critically discuss and compare H&M’s development of a global fashion business compared to their main rival ZARA.

Examine and compare their strategic choices regarding the value chain, selection of production partners and management of the supply chain and evaluate the opportunities and risks inherent in all aspects of their business strategy”.