THE FOLLOWING SECTIONS SHOULD BE INCLUDED IN YOUR FINAL INTEGRATIVE PROJECT PAPER
Follow this template for Business Plan Project Option
Section #
Section
I
Executive Summary
II
Current Strategy
Vision Statement
Mission Statement
Value Proposition Statement
Company Description & Business model description
III
Industry Analysis and Trends (Incl. Five Forces, PESTEL, Strategic Mapping, Benchmarking, Driving Forces, etc.)
IV
Business Goals/Objectives [SMART goals and Balanced Score Card Approaches]
V
The Competition
VI
Marketing Plans and Strategies (Marketing Mix)
VII
Target Market [Profile(s) and Description(s)]
VIII
Strategic Position and Risk Assessment (incl. SWOT analysis; description of business risk and plan for reducing these risks)
IX
Recommendations for a Better Strategy; Keys to Success
X
Operations Plan
XI
Technology Plan
XII
Management and Organization
XIII
Community Involvement and Social Responsibility
XIV
Development, Milestones and Contingency/Exit Plan
XV
The Financials
ü Financial Objectives
ü Sales and Expense Forecast
ü Break-even Analysis
ü Financial Control
ü Financial Statements and Ratio Analysis
o Income Statement: Annual
o Income Statement: Three-Year Projection
o Cash-Flow Projection: Monthly
o Cash Flow: One-Year Projection
o Balance Sheet: Annual
o Balance Sheet: One-Year Projection
o List and Sources of Funds
o Assumptions Sheet
Follow this template for Practicum Project Option
Section #
Section
I
Executive Summary
II
Vision Statement
Mission Statement
Value Proposition Statement
Company Description & Business model description
III
Industry Analysis and Trends (Incl. Five Forces, PESTEL, Strategic Mapping, Benchmarking, Driving Forces, etc.)
IV
Business Goals/Objectives [SMART Goals and Balanced Score Card Approaches]
V
The Competition
VI
Marketing Plans and Strategies (Marketing Mix)
VII
Target Market [Profile(s) and Description(s)]
VIII
Situation Analysis: SWOT analysis; analysis and identification of issues or problems to be addressed in paper
IX
Strategic alternatives and recommendations on effectives solutions and strategies with supporting information
X
Operations Plan for strategy implementation
XI
Technology Plan for strategy implementation
XII
Management and Organization revisions for strategy execution
XIII
Community Involvement and Social Responsibility
XIV
Development, Milestones and Contingency/Exit Plan for Implementation of Recommendation(s)
XV
The Financials
ü Overall Financial Objectives (and financial objectives related to proposed strategies
ü Sales and Expense Projections to support proposed recommendations
ü Financial Control
ü Financial Statements and Ratio Analysis
o Income Statement: Annual
o Income Statement: Three-Year Projection
o Cash-Flow Projection: Monthly
o Cash Flow: One-Year Projection
o Balance Sheet: Annual
o Balance Sheet: One-Year Projection
o List and Sources of Funds for strategy implementation
o Assumptions Sheet
Follow this template for Academic Research Project Option
Section #
Section
I
Research Abstract
II
Introduction of Research Project: Background information and significance of research
III
Statement of research objectives including relevant questions or issues to be addressed; discussion of theoretical framework
IV
Literature Review and relevancy to research topic
V
Hypothesis discussion
VI
Methodology for Data Analysis
VI
Data Analysis and Interpretation
VII
Summary of major findings/results; generalizations based on systematic analysis of data
VIII
Summary of potential weaknesses and research findings
IX
Conclusions and suggestions for future research
X
References and Appendices
