OUTLINE AS BELOW
Executive summary
Section 1: An analysis of the company’s strategic position
Introduction
1. Environment
A) The internal environment
Capability
Culture
B) The external environment
The Macro Environment (PESTLE)
In the company’s macro environment, this article will analyze related theories by PESTLE Models. Through literature review, PESTLE Analysis is a framework for scanning the macro environment outside the organization. They represent Political, Economic, Socio-cultural, Technological, Legal and Environmental. Therefore, this article analyzes these aspects of the external environment from CML.
Political:
Economic:
Socio-cultural：
Technological：
Legal and Environmental：
Industry (or sector) (Porter’s five forces)
For the company’s industry, this will select the Porter’s Five Forces model to analyze the theory. The reason is that this theory can determine the attractiveness of the industry and develop strategies to interpret the industry of the company in many ways.
Supplier power:
Buyer power:
Competitive rivalry:
Threat of substitution:
Threat of new entry:
Competitors (Strategic group)
Section 2: Recommendations to the organization
Recommendation one:
Recommendation two:
Recommendation three:
Section 3: Implementation of Recommendations
Section 4: Critical Reflection
Gibbs reflective cycle
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