BUSI 520 Module 6: Week 6Price and Deliver the Value Offering (Chapters 11 and 12)
MMIP Questions
Q1. Explain your pricing strategy (penetration, skimming, competitor-based). (Ch.11)
Q2. Discuss various pricing tactics that have or would prove effective in stimulating sales. (Ch.11)
Q3. Discuss the distribution strategy relevant to the product/service. (Ch. 12)
Q4. Explain the channels of used to distribute the product/service. (Ch.12)
Q5. Explain the firms use of e-channels, e-retailing, or other non-traditional methods of distribution. (Ch.12)
