BRIEF
ANALYSIS:
CASE QUESTIONS & ANSWERS
1. Why did
Negroponte do what he did? Why was this necessary?
2. Whatwere the main marketing challenges and non-marketing
challenges that OLPC had to confront? How
well have they done in overcoming these challenges?
3. What are the difficulties associated with marketing the $100
Laptop to governments?
4.
With new competitors
offering lower cost machines, what are OLPCs strategic options?
BRIEF
ANALYSIS:CASE QUESTIONS & ANSWERS1. Why did
Negroponte do what he did? Why was this necessary?
2. Whatwere the main marketing challenges and non-marketing
challenges that OLPC had to confront? How
well have they done in overcoming these challenges? 3. What are the difficulties associated with marketing the $100
Laptop to governments? 4.
With new competitors
offering lower cost machines, what are OLPCs strategic options?
